Open innovation and crowdsourcing thought leaders, and contributing authors to the collaborative, multi-author anthology A Guide to Open Innovation and Crowdsourcing: Advice From Leading Experts, Renee Hopkins, Gwen Ishmael, and Stephen Shapiro share their thoughts on the critical importance of understanding the principles of open innovation and crowdsoutcing for fresh idea generation. The guests provide in depth background to what open innovation is all about, how to apply it successfully,and how implement the concept in any organization. The guests provide information on creating an open innovation and crowdsourcing friendly company culture, and how to select the right people for the innovation team. Learn how open innovation and crowdsourcing can build your business.
Renee Hopkins, Gwen Ishmael, and Stephen Shapiro are my internet radio show guests on Blog Business Success; hosted live on BlogTalkRadio.
The show airs live on Tuesday, July 19, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Open innovation and crowdsourcing thought leaders, and contributing authors to the collaborative, multi-author anthology A Guide to Open Innovation and Crowdsourcing: Advice From Leading Experts, Renee Hopkins, Gwen Ishmael, and Stephen Shapiro share their thoughts on the critical importance of understanding the principles of open innovation and crowdsoutcing for fresh idea generation. You will learn:
* Why open innovation is important as a fresh idea generator
* How to use open to create new ideas in any economy
* How to combine crowdsourcing with an open innovation program
* How to create an open innovation culture with the right people
Renee Hopkins (photo left) is senior editor of Texas Enterprise and media relations manager at the McCombs School of Business. She was previously editor of the newsletter Strategy & Innovation and the InnoBlog at Innosight, a Boston-based management consultancy focused on innovation. Renee has also worked as a consultant specializing in consumer insights and idea generation. She created one of the first innovation blogs, IdeaFlow. Before going into consulting, Renee was a print journalist for many years, serving as managing editor of D magazine, news editor at The Tennessean in Nashville, and an editor and reporter who worked in both features and business news at The Dallas Morning News. Renee has an M.A. in Humanities from the University of Texas-Arlington, where she taught classes in both Freshman Composition and Informal Logic, and a B.A. in English from the University of Alabama.
Gwen Ishmael (photo left) is a senior business professional experienced in leading new product and service innovation, brand management, and marketing communication activities. Recognized authority on uncovering needs through the use of new and emerging methodologies, and translating resulting insights into innovative, actionable marketing platforms and strategies.
She launched and managed Insights & Innovation Group, a unique department dedicated to discovering unmet needs and developing innovative product, services, and communication concepts for medium to large B2C and B2C companies.
Developed the Imaginators® innovation community of 2000+ consumers in the U.S. and E.U., all of whom rank in the top 4% of the population in terms of creativity. Developed the Applied Creativity Process™ problem-solving approach for business use.
Created and launched numerous innovation- and insight-related services and approaches, including Innovation Springboarding, Brand Mapping via visual and mimetic analysis, and Iterative Innovation.
Stephen Shapiro (photo left) is one of the foremost authorities on innovation culture, collaboration, and open innovation.
During the past twenty years, his message to hundreds of thousands of people in forty countries around the world has remained the same: Innovation only occurs when organizations bring together divergent points of view in an efficient manner.
Over the years, Stephen Shapiro has shared his innovative philosophy in books such as 24/7 Innovation and The Little Book of BIG Innovation Ideas. He has also trained more than 20,000 consultants in innovation during his 15 year tenure with Accenture. His latest creation Personality Poker, has been used by more than 50,000 people around the world to create high-performing innovation teams.
His work has been featured in Newsweek, Investor’s Business Daily, Entrepreneur Magazine, O- The Oprah Magazine, The Wall Street Journal, and The New York Times. His clients include Staples, GE, NASA, BP, Johnson & Johnson, The United States Air Force, Fidelity Investments, Pearson Education, Nestlé, and Bristol-Myers Squibb.
My book review of A Guide to Open Innovation and Crowdsourcing: Advice From Leading Experts edited by Paul Sloane.
Listen live on Tuesday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with open innovation and crowdsourcing thought leaders, and contributing authors to the collaborative, multi-author anthology A Guide to Open Innovation and Crowdsourcing: Advice From Leading Experts, Renee Hopkins, Gwen Ishmael, and Stephen Shapiro, as they share their thoughts on the critical importance of understanding the principles of open innovation and crowdsoutcing for fresh idea generation. The guests provide in depth background to what open innovation is all about, how to apply it successfully,and how implement the concept in any organization. The guests provide information on creating an open innovation and crowdsourcing friendly company culture, and how to select the right people for the innovation team. Learn how open innovation and crowdsourcing can build your business on Blog Business Success Radio.
No comments:
Post a Comment