Entrepreneur, speaker, charity proponent, and founder of Taz Solutions, Inc., Michael Tasner, in his practical and idea filled book Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First.
Michael Tasner describes how to achieve success in the rapidly evolving world of next generation internet, mobile, smartphones, and social marketing.
Thanks to Michael Tasner for his time, and for his intriguing and informative responses to the questions. They are greatly appreciated.
What was the background to writing this book Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First?
Michael Tasner: I run a web site marketing firm, and to be quite honest, 95% of businesses can't afford our services. But the businesses that couldn't afford our services were the ones I was most passionate about. So I wanted to write a how to guide for those businesses to be able to grow their profits quickly.
There are so many social media tools available, along with blogging platforms, how is a business person to know which tools work best for their business?
Michael Tasner: In the most simplest of forms, the tools you should be using are ones where your customers and prospects are hanging out. For example, if you're a musician, Myspace is great, if your a company selling hurricane windows, a Facebook Business Page is a better tool.
You describe the shift from Web 2.0 to Web 3.0 as happening at the present time. Why are the differences between Web 2.0 and Web 3.0 so important for marketers to understand?
Michael Tasner: The biggest shift is the modes of interaction and the time. We are looking at things on mobile devices and have less time. If you take away only one thing the biggest is mobile... we're in a mobile age, line none other.
Michael Tasner (photo left)
How is the movement to mobile devices changing marketing and how content is shared?
Michael Tasner: This is the biggest trend... Ive been writing about mobile for four years. In the next 1-2 years, everyone will be browsing web sites and buying things from a mobile device. Your web site and materials all need to be mobile compliant, you also need to get a mobile strategy in place, FAST.
You write that blogging is transforming into microblogging. What do you mean by that transition and why is it important?
Michael Tasner: We're becoming busier and busier and hit with more marketing messages each day... therefore, would you rather read an entire 1000 word article, or the most important point summed up in 140 characters or less?
Many people have heard about apps. Why is it important to understand how apps work and how they relate to marketing?
Michael Tasner: With the rise of mobile devices, apps are becoming the norm. Many businesses should look into getting applications developed as they continue to grow in popularity.
Why is virtual reality marketing a concept that marketers should understand?
Michael Tasner: This is one of those trends that's great for service businesses. Instead of flying all over the world, you can conduct the meeting in a virtual space. Its also great to test out if you do a lot of trade shows.
How can collaboration be made more effective for marketers?
Michael Tasner: This is more of a speed thing... the faster you can get things done, the faster you are to market. My favorite tool is Google Docs.. between Google and Salesforce.com, I run and manage all my marketing campaigns.
How can a marketer put all of the components of Web 3.0 together into an integrated and effective whole?
Michael Tasner: The first step is to do the 360 degree audit I talk about in the book and see where you are lacking. Then start with one of the places and grow from there.
What is next for Michael Tasner?
Michael Tasner: I have two more books in the works, and continue to speak throughout the world to help turn dreams into reality.
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My book review of Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First by Michael Tasner.
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