Disrupt
Think the Unthinkable to Spark Transformation in Your Business
By: Luke Williams
Published: December 18, 2010
Format: Hardcover, 208 pages
ISBN-10: 0137025149
ISBN-13: 978-0137025145
Publisher: FT Press
"Here's the bottom line: Companies that try ti differentiate themselves by focusing on incremental innovation instead of game-changing, disruptive innovation will differentiate themselves right out of business", writes leading speaker, educator, and consultant on innovation strategy, Luke Williams, in his very practical and engaging book Disrupt: Think the Unthinkable to Spark Transformation in Your Business. The author challenges business leaders to change their entire way of thinking about innovation, and adopt an entirely new and radical approach that turns customer expectations on their head, in the form of disruptive thinking.
Luke Williams understands that disruptive thinking has long been associated with technological change. The author goes much farther and points out that simply seeing and reacting to technological change is not enough any longer. Luke Williams exhorts business leaders to be the disruptive change. While the author recognizes that being the disruptive change agent is often considered part of the activity of small companies, the concept can be applied to organizations of any size. For the author, all that is required is challenge the status quo, and the time for taking that critical step is now. For Luke Williams, the need to rethink the conventional wisdom is essential, for the very survival of a business, in today's highly competitive marketplace.
Luke Williams (photo left) brings his long experience with disruptive thinking to bear in the this revolutionary book. Not only does the author understand the importance of disruption, and the competitive edge it brings to a company, but he also demonstrates that the skills of disruptive thinking can be learned and applied by anyone. Luke Williams provides a step by step game plan that can be put into action in any organization:
* Crafting a disruptive hypothesis
* Discovering a disruptive opportunity
* Generating a disruptive idea
* Shaping a disruptive solution
* Making a disruptive pitch
* Developing an instinct for change
For me, the power of the book is how Luke Williams provides a no nonsense and readily applicable system for developing, pitching, and utilizing disruptive thinking. The author describes how and why disruptive thinking and innovation is so critical to remain competitive in a globalized economy. Luke Williams shares his disruptive process in easy to understand modules, that guide the would be disruptive change agent through the entire series of steps. Along the way, the author creates a completely different mindset in the disruptive thinker, and then within the entire company culture. This book dispels the idea, that incremental innovation can still succeed, once and for all. The message from this book is one that can transform any company into a disruptive thinking and idea generating powerhouse, regardless of its size or the industry,
I highly recommend the revolutionary and destined to become classic book Disrupt: Think the Unthinkable to Spark Transformation in Your Business by Luke Williams, to anyone seeking a competitive edge strategy for their business that is both practical and effective. The techniques recommended in this book will not only transform any business person into an effective change agent, but will turn even a moribund organization into a culture where disruptive thinking becomes a way of life.
Read the very useful and company changing book Disrupt: Think the Unthinkable to Spark Transformation in Your Business by Luke Williams,and discover the competitive edge building power of disruptive thinking. Become the force for change in your company, and leave the competition and their incremental changes, far behind.
No comments:
Post a Comment