Cutting edge marketer, speaker, entrepreneur, Founder and President of Zane's Cycles, and author of the business transformational and customer satisfaction building book Reinventing the Wheel: The Science of Creating Lifetime Customers, Chris Zane, shares his business philosophy that transformed his small bike shop into a multi-million dollar company. Chris demonstrates how extraordinary customer service is the secret to business success. Instead of thinking about selling, Chris Zane recommends a focus on building trust through finding opportunities to wow your customers. Regardless of the type of business, Chris Zane suggests far exceeding expectations, and create lifetime customers for your business. Chris shows how building relationships and selling an extraordinary experience will lead to success for both the business and its lifelong customers.
Chris Zane is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.
The show airs live on Thursday, July 14, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Cutting edge marketer, speaker, entrepreneur, Founder and President of Zane's Cycles, and author of the business transformational and customer satisfaction building book Reinventing the Wheel: The Science of Creating Lifetime Customers, Chris Zane, shares his business philosophy that transformed his small bike shop into a multi-million dollar company. You will learn:
* Why understanding the lifetime value of a customer is critical
* How to truly understand the real business of your company
* How to exceed the service expectations of any customer
* Why extracting every penny of revenue from customers is a mistake
Chris Zane (photo left) is already a twenty-nine-year veteran of the retail bicycle industry. His story includes getting a state tax ID number at age 12, buying his first bike shop at age 16, and building Zane's Cycles into largest bicycle shop in Connecticut by the age of 30. Today, Zane's Cycles is one of the largest retail bicycle stores in the nation.
Zane’s unique approach to marketing includes strategies such as continual learning, the lifetime value of a customer, guerrilla marketing, bootstrapping, community relations, cost-controlled customer service, and image branding. He has positioned himself at the forefront of the industry by continuously setting standards in customer loyalty and creative marketing.
Since 1985, Zane has been accumulating awards and accolades such as the BBB Award of Recognition for Customer Service/Outstanding Business Practices; one of “the 30 most influential people in the bicycle industry”; North America’s Best Bicycle Retailer, North American Bicyclist Magazine; Mass Mutual Blue Chip Enterprise Initiative Award; 2006 Customer First Award, Fast Company Magazine and the 2006 Connecticut “Retailer of the Year.” Zane’s Cycles currently holds the status of Trek Bicycle Co.’s largest dealer worldwide. Most recently, Chris was inducted into the Junior Achievement Business Leader Hall of Fame, named the 2008 Customer Champion, 1to1 magazine, and the 2009 CT Climate Change Leadership Award.
Zane’s cutting-edge marketing techniques have been used as case studies in more than a dozen college textbooks worldwide and has been the subject of several articles in publications such as The Harvard Business Review, Inc. magazine, the Associated Press, Fortune magazine, The New York Times and The Wall Street Journal, as well as being profiled in Alpha Dogs, a HarperCollins bestseller by Donna Fenn. Zane has served as Quinnipiac University’s Entrepreneur in Residence and he is frequently featured on WCBS’s, “The Wall Street Journal’s Small Business Report” with Joe Connolly.
A sought-after speaker, Zane has presented to individual companies and at numerous conferences: Yale University’s Business and Economic Forum; Quis 9 International Marketing Symposium; The Conference Board; Inc’s Annual Growing the Company Conference; Inc’s Annual CEO Symposium; WCBS Newsradio 88 Business Breakfast Forum, and ASU’s Compete Through Services Symposium, where he was the highest rated speaker. He is currently a board member of several organizations, including The Sachem Bank (IO) and ASU’s The Center for Services Leadership.
My book review of Reinventing the Wheel: The Science of Creating Lifetime Customers by Chris Zane.
Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with cutting edge marketer, speaker, entrepreneur, Founder and President of Zane's Cycles, and author of the business transformational and customer satisfaction building book Reinventing the Wheel: The Science of Creating Lifetime Customers, Chris Zane, as he shares his business philosophy that transformed his small bike shop into a multi-million dollar company. Chris demonstrates how extraordinary customer service is the secret to business success. Instead of thinking about selling, Chris Zane recommends a focus on building trust through finding opportunities to wow your customers. Regardless of the type of business, Chris Zane suggests far exceeding expectations, and create lifetime customers for your business. Chris shows how building relationships and selling an extraordinary experience will lead to success for both the business and its lifelong customers on Blog Business Success Radio.
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