Laura Goodrich: Seeing Red Cars - Blog Business Success Radio

Listen to Wayne Hurlbert on Blog Talk Radio



Acclaimed radio and television host, internationally recognized expert in the field of workplace dynamics and relationships, co-owner of On Impact Productions, and author of the inspirational and very practical book Seeing Red Cars: Driving Yourself, Your Team, and Your Organization to a Positive Futures, Laura Goodrich, describes how when you buy a red car, you see red cars everywhere. Laura shares how this is seeing and getting more of what you focus on in business and in life. Unfortunately, she points out that people spend too much time and energy focusing on what they don't want instead. Laura offers ideas and techniques to help you stop fixating on negative thoughts, and rewiring your brain to focus on positive results. Laura demonstrates how this concept can transform a company culture where employees ply to their passions and strengths, focus on what they want, and achieve breakthrough results and innovations.

Laura Goodrich is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.

The show airs live on Thursday, June 30, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Acclaimed radio and television host, internationally recognized expert in the field of workplace dynamics and relationships, co-owner of On Impact Productions, and author of the inspirational and very practical book Seeing Red Cars: Driving Yourself, Your Team, and Your Organization to a Positive Futures, Laura Goodrich, describes how when you buy a red car, you see red cars everywhere. You will learn:

* Why we tend to see things that we focus on

* Why people focus on what they don't want instead of what they do want

* How to transform your focus to what you do want

* How to change workplace culture to focus on what people do want



Laura Goodrich (photo left) is like Suze Orman meets Katie Couric with a splash of Dear Abby and a Meg Ryan smile. Whip-smart and vibrant, but also down-to-earth and approachable, Laura is an internationally recognized expert in the field of workplace dynamics and relationships.

Energetic and enthusiastic, she has over twenty five years professional experience; sixteen of which she has spent as a speaker, organizational trainer, coach, and consultant. Her business stories and experience from all over the globe have earned her the reputation as someone who can create positive circumstances and relationships in even the most challenging workplace dynamics.

My book review of Seeing Red Cars: Driving Yourself, Your Team, and Your Organization to a Positive Future by Laura Goodrich.

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.



If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.



To call in questions for my guest, the number is: (347) 996-5832

Let's talk with acclaimed radio and television host, internationally recognized expert in the field of workplace dynamics and relationships, co-owner of On Impact Productions, and author of the inspirational and very practical book Seeing Red Cars: Driving Yourself, Your Team, and Your Organization to a Positive Futures, Laura Goodrich, as she describes how when you buy a red car, you see red cars everywhere. Laura shares how this is seeing and getting more of what you focus on in business and in life. Unfortunately, she points out that people spend too much time and energy focusing on what they don't want instead. Laura offers ideas and techniques to help you stop fixating on negative thoughts, and rewiring your brain to focus on positive results. Laura demonstrates how this concept can transform a company culture where employees ply to their passions and strengths, focus on what they want, and achieve breakthrough results and innovations on Blog Business Success Radio.

Tags: Seeing Red Cars: Driving Yourself, Your Team, and Your Organization to a Positive Future, Laura Goodrich, organizational behavior, Blog Business Success, Blog Talk Radio.

Put Your Mindset to Work by James Reed & Paul G. Stoltz - Book review

Put Your Mindset to Work

The One Asset You Really Need to Win and Keep the Job You Love

By: James Reed, Paul G. Stoltz, Ph.D.

Published: May 11, 2011
Format: Paperback, 288 pages
ISBN-10: 1591844088
ISBN-13: 978-1591844082
Publisher: Penguin/Portfolio











"You can multiply your chances of getting the job you want and enjoy uncommon success at work while enriching your life immensely along the way", write recruitment and resiliency experts James Reed and Paul G. Stoltz, Ph.D., in their eye opening and essential employment traits developing book Put Your Mindset to Work: The One Asset You Really Need to Win and Keep the Job You Love. The authors describe how specific mental traits not only help the job seeker more desirable to employers, but also how those traits make the individual more likely to succeed and be more engaged on the job once hired.



James Reed (photo left) and Paul Stoltz understand that employees need strong skillsets to complete their assigned job tasks. In most jobs, skills are critical to performing the employment responsibilities. The authors point out, however, that skills alone are not an assurance of being hired, or of being a success in the new employment position. The authors emphasize the importance of what they call mindset for the employee to set themselves apart from the other job applicants and co-workers. A superior mindset includes such traits as integrity, resilience, tenacity, and perspective. For the authors, skills are what a person does, while the mindset is what a person sees, thinks, and believes. The authors describe these mindset qualities as being ever more important as the nature of employment changes, and as the economy becomes ever more globalized in scope.



Paul G. Stoltz Ph.D. (photo left) and James Reed consider mindset to be crucial to not only landing the job, but for being successful in the position following the hiring process. The authors consider mindset to be the lens through which a person views and perceives the world. The power of the mindset creates opportunities for personal growth and the learning and application of the success tools shared in the book. The authors offer the insight that mindset is what employers are really seeking when they hire new people.

Evidence is presented in the book that employers overwhelmingly prefer mindset to skills. They see skillsets as being something they can teach new hires, while mindset is not something they can teach to their employees. In other words, the authors provide strong evidence that for employers, mindset overwhelmingly trumps skillset, when hiring new employees. The authors narrow the concept of mindset even farther to a certain type of important mindset they call the 3G Mindset, based on the premises of:


• Global: openness and big-picture perspective in a global market
• Good: positive force with a firm moral compass
• Grit: tenacity and resilience to achieve success despite adversity

For me, the power of the book is how James Reed and Paul G. Stoltz combine their theoretical framework for the 3G mindset with practical advice for putting the concepts into practice. The book is well structured with each chapter ending with a recap of the ideas presented for review and continued study. The authors also provide hands on self assessment tools, including access to their 3G Mindset site. The book provides the concepts and techniques for gauging, developing, and strengthening these crucial traits. The authors not only describe mindset as critical to being hired and successful once on the job, but they also demonstrate how to put the power of mindset into action.

I highly recommend the insightful and talent management building book Put Your Mindset to Work: The One Asset You Really Need to Win and Keep the Job You Love by James Reed and Paul G. Stoltz, Ph.D., to anyone seeking a definitive guide to discovering the critical personal strength of mindset. This book changes the talent and leadership search and success emphasis, away from skills toward the more important lens of mindset, better suited to a globalized marketplace.

Read the essential career strengthening book Put Your Mindset to Work: The One Asset You Really Need to Win and Keep the Job You Love by James Reed and Paul G. Stoltz, Ph.D., and discover why mindset is more critical to the hiring process and career success than skills. This book provides the background and positive steps toward capitalizing on the power of mindset.

Tags: Put Your Mindset to Work: The One Asset You Really Need to Win and Keep the Job You Love, James Reed, Paul G. Stoltz, Ph.D., career management, business book reviews.

Kevin Davis: Slow Down, Sell Faster - Blog Business Success Radio

Listen to Wayne Hurlbert on Blog Talk Radio



President of TopLine Leadership, Inc., and author of the groundbreaking and sales transformational book Slow Down, Sell Faster! Understand Your Customer's Buying Process and Maximize Your Sales, Kevin Davis, describes how fast sales presentations don't lead to more sales. He recommends slowing down to get in harmony with the customer's buying process. Kevin Davis points out that customers don't care about your sales process. Instead, they care about their own buying process, and their concerns usually don't match how most salespeople sell. The good news is is that that Kevin Davis and his eight-step method slows down the process, asks more questions, identifies the real needs, and supplies real solutions. Learn how people really buy to increase your sales.

Kevin Davis is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.

The show airs live on Tuesday, June 28, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

President of TopLine Leadership, Inc., and author of the groundbreaking and sales transformational book Slow Down, Sell Faster! Understand Your Customer's Buying Process and Maximize Your Sales, Kevin Davis, describes how fast sales presentations don't lead to more sales. You will learn:

* Why faster sales presentations don't lead to more sales

* Why a focus on the buyer rather than the seller is critical to more sales

* How to determine the type of buyer to match the sale with the buyer's own process

* How to create more sales by slowing down the sales presentation and sales process



Kevin Davis (photo left) s the president of TopLine Leadership, Inc., a leading sales and sales management training company serving clients from diverse sectors. TopLine Leadership, Inc. shows companies how to dramatically increase top line revenue growth by implementing a consistent sales process based on a deep understanding of how customers buy.

Kevin has more than 30 years of experience in every aspect of sales, sales management, and sales training. Early in his career, Kevin was a sales representative, account executive, sales manager, and district general manager during a distinguished career with Lanier Worldwide, a Fortune 200 company. Frustrated with the lack of customer focus on most sales approaches at the time, he founded his own company in 1989. Since then, Kevin has delivered sales and management/leadership training to tens of thousands of tenured salespeople and sales managers.

Kevin has a second book, Slow Down, Sell Faster! Understand Your Customer's Buying Process and Maximize Your Sales that breaks one of the most entrenched myths of selling: that a faster sales pitch leads to a faster close. It follows in the path of his first book, Getting Into Your Customer's Head: 8 Secret Roles of Selling Your Competitors Don't Know, which was selected one of the top 30 business books of 1996 by Soundview Executive Book Summaries.

My book review of Slow Down, Sell Faster! Understand Your Customer's Buying Process and Maximize Your Sales by Kevin Davis.

My written Q and A author interview with Kevin Davis.

Listen live on Tuesday at 8:00 pm Eastern, 5:00 pm Pacific time.



If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.



To call in questions for my guest, the number is: (347) 996-5832

Let's talk with President of TopLine Leadership, Inc., and author of the groundbreaking and sales transformational book Slow Down, Sell Faster! Understand Your Customer's Buying Process and Maximize Your Sales, Kevin Davis, as he describes how fast sales presentations don't lead to more sales. He recommends slowing down to get in harmony with the customer's buying process. Kevin Davis points out that customers don't care about your sales process. Instead, they care about their own buying process, and their concerns usually don't match how most salespeople sell. The good news is is that that Kevin Davis and his eight-step method slows down the process, asks more questions, identifies the real needs, and supplies real solutions. Learn how people really buy to increase your sales on Blog Business Success Radio.

Tags: Slow Down, Sell Faster! Understand Your Customer's Buying Process and Maximize Your Sales, Kevin Davis, enhanced sales techniques, Blog Business Success, Blog Talk Radio.

Who Will Drive the Bus? by Gerard J. Donnellan - Book review

Who Will Drive the Bus?

Guidance for Developing Leaders in the Family Enterprise

By: Gerard J. Donnellan, Ph.D.

Published: April 2, 2011
Format: Paperback, 176 pages
ISBN-10: 1456379909
ISBN-13: 978-1456379902
Publisher: CreateSpace












"This book is meant for all those family businesses currently dealing with or about to deal with major transitions in the leadership of their firms", writes family business adviser, psychologist, and president and founder of Big Leap, Gerard J. Donnellan, Ph.D., in his very practical and engaging book Who Will Drive the Bus? Guidance for Developing Leaders in the Family Enterprise. The author describes how to create an effective strategic plan, for the successful transfer of leadership in a family firm, from one generation to the next.

Gerard Donnellan understands the critical importance of a smooth inter-family transition to the short and long term viability of a family owned and operated business. Because family owned businesses are confronted with challenges of change on a daily basis, it's crucial for the company reach a level of sustained stability. The author focuses on the vital role of a well planned and successful leadership transition strategy for the family owned enterprise. For many entrepreneurs, the realization and admission that a transfer of business leadership is a difficult one, fraught with challenging family dynamics, personality issues, and very often a lack of trust in the next generation. Gerard Donnellan guides family businesses in achieving a successful leadership transition, that maintains family harmony, and avoids the all too frequent and tragic ending of the company after only one generation.



Gerard J. Donnellan (photo left) recognizes that many successful business founders are reluctant, for various reasons, to even consider examining business succession issues. At the same time, the author points to the importance for business owners to embrace the idea of a leadership transition as an ongoing and long term issue. Gerard Donnellan presents a very comprehensive outline of potential strategies, that respect the wide range of business and family cultures involved, and honors the overall long term goals for the company. Succession plans are essential for any business, and as the author makes very clear, that without careful preparation and planning the business could cease to exist in a very short time. Gerard Donnellan guides the family members through the planning and preparation process, open discussion, the benefits of outside coaches, and the development of leadership within the family itself. The author helps the family business begin and continue the transitional process, and to avoid the mistakes of doing nothing, not establishing priorities, and not having a plan in place that addresses the business and family priorities.

For me, the power of the book is how Gerard Donnellan presents a logical, and action oriented series of ideas for developing leaders for the generational transition of family businesses. The author combines practical leadership development skills with a rich understanding of the family dynamics involved in the discussions, planning, and preparation for the business transfer. Along with the actionable advice for a smooth transition of leadership, Gerard Donnellan provides a series of stories that illustrate the many complex and often emotional issues that surround family business transition.

Gerard Donnellan demonstrates that transfer of leadership roles need not be a disaster for both the business and for family members. Instead, the preparation for a successful transfer can be a time of bringing new ideas into the company, ensuring a thriving long term business, and even strengthened and deepened relationships within the family itself.

I highly recommend the approachable and essential book Who Will Drive the Bus? Guidance for Developing Leaders in the Family Enterprise by Gerard J. Donnellan, Ph.D., to anyone who owns a family business, who is part of the future leadership of that enterprise, or who is an adviser to family businesses, who seeks a deeper understanding of how to prepare founders and family members for the inevitable leadership transfer. This book is an excellent guide to understanding and working to solve the most common issues and problems that arise in the family business transition. The author shines the spotlight on developing future leaders as a solution to the transfer dilemma.

Read the valuable and insightful book Who Will Drive the Bus? Guidance for Developing Leaders in the Family Enterprise by Gerard J. Donnellan, Ph.D., and discover how to ease and improve the inter-generational transition of any family small business. With family owned companies forming the backbone of the economy, this book is both timely and crucial for both individual family enterprises and for the economy as a whole.

Tags: Who Will Drive the Bus? Guidance for Developing Leaders in the Family Enterprise, Gerard J. Donnellan, Ph.D., inter-generational business transition, business book reviews.

Instant Influence: How to Get Anyone to Do Anything--Fast by Michael V. Pantalon - Book review

Instant Influence

How to Get Anyone to Do Anything--Fast

By: Michael V. Pantalon, Ph.D.

Published: May 9, 2011
Format: Hardcover, 256 pages
ISBN-10: 0316083348
ISBN-13: 978-0316083348
Publisher: Little, Brown and Company













"Instant Influence is the only scientifically proven method for motivating people in seven minutes or less. It gets people to take action by encouraging them to find their own reasons for doing what you are asking of them", by motivational coach, consultant, therapist, and faculty member at Yale School of Medicine, Michael V. Pantalon, Ph.D., in his transformational and inspirational book Instant Influence: How to Get Anyone to Do Anything--Fast. The author describes how to overcome resistance ti help people change their behavior for their own reasons.

Michael Panatlon understands that people will not make changes in their lives, actions, or behavior because someone else tells them to change. Instead, they will push back with even more resistance and refusal to alter their behavior. The author turns that problem upside down with the Instant Influence technique. Instead of telling people why they should change, the concept helps people to discover their own reasons for taking action, even for something they didn't want to do at all. Michael Panatalon demonstrates how to ask people why they might like to make changes, resulting in effective and lasting improvement in their work or lives, for reasons of their own. As the author makes clear, people do things in life for their own reasons, and not for those recommended or demanded by other people.



Michael V. Pantalon, Ph.D. (photo left) recognizes that people act for their own reasons. As a result, the author suggests that the influencing person reinforce the other person's autonomy. This preparation gives the person needing the change the inner motivation to uncover their own reasons for fresh behavior. Autonomy forms the foundation of the first Instant Influence principles:

* No one absolutely has to do anything; the choice is always yours
* Everyone already has enough motivation

With the autonomy recognized and respected by the influencing individual, the six steps of the Instant Influence process can be utilized to facilitate change. The six questions to be asked of the influencee are:

* Why might you change?
* How ready are you to change on a scale of 1 to 10?
* Why didn't you pick a lower number?
* Imagine you have changed. What would the positive outcomes be?
* Why are those outcomes important to you?
* Whats the next step, if any?

For me, the power of the book is how Michael Pantalon presents the concept of Instant Influence in an easy to understand and actionable format. Along with the exercises and step by step lessons for putting the techniques into practice, are some realistic dialogues that illustrate how the process works, and how people's resistance evolves their own reasons for change. Perhaps, even more importantly, the author shows real respect for the autonomy and self esteem of the person making the changes within themselves.

This important empathy for personal dignity, and individual right to choose one's own outcomes, is an integral part of the entire Instant Influence process. Helping others make their own choices, and changes on their own terms, is more lasting and effective than any forced change. At the same time, people are genuinely empowered to make their own decisions on how and why they seek to make changes in their own behavior. The author presents the value of the process for working with people at home and work, but also shares additional methods for achieving behavioral change in strangers.

I highly recommend the empowering and real change facilitating book Instant Influence: How to Get Anyone to Do Anything--Fast by Michael V. Pantalon, Ph.D., to anyone seeking to utilize these effective change creating techniques to help others improve their lives. This concept requires only seven minutes to achieve positive results, making it not only effective, but time saving as well. Th ease of use makes the system much more likely to be embraced, and its real benefits put into action.

Read the empowering and very practical book Instant Influence: How to Get Anyone to Do Anything--Fast by Michael V. Pantalon, Ph.D., and put these life changing concepts into practice in improving your life, and the lives of others. Whether the behavioral change is needed in the workplace, at home, or in encounters with strangers, this book provides the strategies necessary to motivate anyone to create a better life for themselves and other people.

Tags: Instant Influence: How to Get Anyone to Do Anything--Fast, Michael V. Pantalon, Ph.D., overcoming personal obstacles, business book reviews.

David Fraser: Relationships Made Easy - Blog Business Success Radio

Listen to Wayne Hurlbert on Blog Talk Radio



Entrepreneur, project manager, Certified Engineer, and author of the insightful and inspirational book Relationships Made Easy: How to get on with the people you need to get on with...and stay friends with everyone else, Dr. David Fraser, describes how so much in life depends on how well we get along with other people. David points out that the good news is that this is a skill that can be learned by everyone. He shares the step by step techniques for improving interpersonal relationships at home and at work. The methods presented by David Fraser also help with conflict resolution, increase personal confidence, enhance networking ability, and increase success levels. Learn how to get along with people in every social or business context.

Dr. David Fraser is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.

The show airs live on Thursday, June 23, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Entrepreneur, project manager, Certified Engineer, and author of the insightful and inspirational book Relationships Made Easy: How to get on with the people you need to get on with...and stay friends with everyone else, Dr. David Fraser, describes how so much in life depends on how well we get along with other people. You will learn:

* Why getting along with others is so critical to personal and business success

* How to know if your personal interaction skills are not as effective as you would like

* How to improve your own social interaction ability

* How to assess your own personal interaction skill level



Dr. David Fraser (photo left) pioneers new approaches to old problems. One such focus is our ability to relate successfully to each other, whether at work, at home or anywhere else. Some attention to this often neglected area can turn out to be a life-changing experience, as it was for David himself and is regularly for his clients. David has continued his study of this field over a number of years and through the highs and lows of professional and personal life.

David’s background is as a professional engineering manager and he has delivered major projects for government and private sector clients in complex and challenging situations and set up a number of entrepreneurial ventures. He is a company director and Chartered Engineer with a First Class Honours degree and a PhD from Glasgow University and an MBA from Strathclyde University. He is a qualified commercial mediator and a Neuro-Linguistic Programming (NLP) Master Practitioner and has trained with leading proponents of these disciplines.

David applies his unusual blend of expertise as a project manager and relationship skills specialist to support disparate groups working together in complex circumstances, including major collaborative projects and matters of national importance. He has also found the approach set out in his book Relationships Made Easy for the Business Professional to be extremely helpful in his home and family environment. David runs workshop and coaching programs for both organizations and individuals, both on-line and off-line.

With his breadth of knowledge, an engineer’s talent for organizing systematic and reliable solutions, and an ability to write and speak in an interesting, direct, and approachable way, David is well positioned to address the age-old problem of how to build effective relationships with other people.

David frequently contributes to print media, blogs and live radio.

David lives with his wife and three children in Glasgow, Scotland. When time permits, he sails among the islands of the West Coast of Scotland.

My book review of Relationships Made Easy: How to get on with the people you need to get on with...and stay friends with everyone else by Dr. David Fraser.

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.



If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.



To call in questions for my guest, the number is: (347) 996-5832

Let's talk with entrepreneur, project manager, Certified Engineer, and author of the insightful and inspirational book Relationships Made Easy: How to get on with the people you need to get on with...and stay friends with everyone else, Dr. David Fraser, as he describes how so much in life depends on how well we get along with other people. David points out that the good news is that this is a skill that can be learned by everyone. He shares the step by step techniques for improving interpersonal relationships at home and at work. The methods presented by David Fraser also help with conflict resolution, increase personal confidence, enhance networking ability, and increase success levels. Learn how to get along with people in every social or business context on Blog Business Success Radio.

Tags: Relationships Made Easy: How to get on with the people you need to get on with...and stay friends with everyone else, Dr. David Fraser, improving social interaction, Blog Business Success, Blog Talk Radio.

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Relationships Made Easy by David Fraser - Book review

Relationships Made Easy

How to get on with the people you need to get on with...and stay friends with everyone else

By: Dr. David Fraser

Published April 8, 2010
Format: Paperback, 288 pages
ISBN-10: 1906316538
ISBN-13: 978-1906316532
Publisher: Hothive Publishing











"Most of us could have much more success and happiness at work and in our personal lives if we paid a bit more attention to the skills we use in our relationships and the state of mind we bring to them", writes change agent, broadcaster on business and personal relationships, and engineer Dr. David Fraser, in his insightful and inspirational book Relationships Made Easy: How to get on with the people you need to get on with...and stay friends with everyone else. The author describes the career, business, and life benefits to improving interpersonal relationships, and shares practical techniques and exercises that anyone can use to change their lives for the better.

David Fraser understands the critical importance that being able to get along well with others plays in a person's professional and everyday lives. The author points out that the individual who is confident in their ability to work well with other people has a distinct career advantage over someone who struggles with developing good rapport with people. Not only is the better relationship builder more likely to have more friends and colleagues, but will also be a better manager and leader of people in all aspects of their professional careers. David Fraser offers refreshing hope for people who struggle with developing either close personal or strong professional relationships in the form of ready to apply techniques for transforming personal attitudes and behavior.



Dr. David Fraser (photo left) recognizes that all too often, people who fail to establish good relationships with others fail to understand their own attitudes and self control. This lack of self-awareness often manifests itself in the way others are approached, in the choice of language and tone, and a lack of understanding of how others see themselves. This self-awareness deficit manifests itself further when failure to develop good relationships leads to a loss of confidence. A vicious cycle ensues that continues the behavioral problems throughout the individual's personal or professional lives. As an engineer, David Fraser compares the lack of action to improve the ability to develop good interpersonal relationships with entropy. Any system will deteriorate and wind down unless it receives a fresh boost of energy. Relationships at work and at home are no different from other systems. This book provides that additional boost of energy to renew an individual's interpersonal relationship building skills.

For me, the power of the book is how David Fraser combines a deep understanding of the importance of developing and maintaining good interpersonal relationships, with a very useful series of steps, for enhancing a person's relationship building skills. The author presents the concepts in a logical, and easy to learn format. The techniques are established in each chapter through a rationale for their inclusion, and the steps necessary to achieve success in putting them into practice. Along with the external strategies to apply when interacting with other people, in both personal and public life, the author includes critical self examination exercises to change one's own attitudes and behaviors. This two pronged approach, that is both internal and external, provides a rich and dynamic dimension to the author's concepts and overall approach.

I highly recommend the transformational and career boosting book Relationships Made Easy: How to get on with the people you need to get on with...and stay friends with everyone else by Dr. David Fraser, to anyone who is serious about developing, maintaining, or improving their ability to get along with other people in any social or professional setting. This book will not only cause real change in how a person relates to other people, but will also create a transformation in the individual themselves.

Read the social interaction improving and very practical book Relationships Made Easy: How to get on with the people you need to get on with...and stay friends with everyone else by Dr. David Fraser, and become better at developing your social skills, and the confidence to use them well. This book will cause your career to skyrocket, help you resolve more conflicts, and live a fuller and richer life in every way.

Tags: Relationships Made Easy: How to get on with the people you need to get on with...and stay friends with everyone else, Dr. David Fraser, improving social interaction, business book reviews.

Beverly Macy & Teri Thompson: THe Power of Real-Time Social Media Marketing - Blog Business Success Radio

Listen to Wayne Hurlbert on Blog Talk Radio



CEO and Co-founder of Gravity Summit, Beverly Macy, and President of Rocky Peak Enterprises, LLC., Teri Thompson, the co-authors of The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World describe how to use sophisticated social media interaction with customers to build your brand. The authors share how Twitter, Facebook, LinkedIn, YouTube, and other free social media tools are changing the way that customers and brands share conversation and feedback. The authors point to the success of both non-profit organizations and major brands in enhancing their online marketing by embracing social media. Instead of simply broadcasting a controlled message, these successful brands and causes listened, conversed, and built relationships, Learn how to use social media the right way to strengthen your organization, company, and brands.

Beverly Macy and Teri Thompson are my internet radio show guests on Blog Business Success; hosted live on BlogTalkRadio.

The show airs live on Tuesday, June 21, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

CEO and Co-founder of Gravity Summit, Beverly Macy, and President of Rocky Peak Enterprises, LLC., Teri Thompson, the co-authors of The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World describe how to use sophisticated social media interaction with customers to build your brand. You will learn:

* What the real-time web means for social media and brands

* How to create an effective and flexible social media marketing strategy

* How to measure social media effectiveness in the real-time web context

* What the future holds for social media and the real-time web



Beverly Macy (photo left) is a unique thought-leader in the new “real-time” web. Beverly Macy draws on her experience as author, educator and expert on social media marketing to help businesses, brands and individuals leverage social media’s speed to create buzz, strengthen brands, listen to customers and effectively measure results.

Beverly is the co-author of The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World, a critical new business book for understanding social media to strengthen a start-up or redefine an existing brand, listen to what your customers think, need, and want, and effectively measure your efforts. She is also the CEO and Co-Founder of Gravity Summit, the premier series of social media marketing conferences that educate, inform and empower businesses and organizations with these new communications tools.

Gravity Summit’s mission to educate is also the foundation of Beverly’s role as teacher of Executive Marketing courses for the UCLA Business and Management Extension program, where she was recognized as “Distinguished Instructor of 2010” by the dean of the program.

Beverly is also a respected professional speaker and consultant with senior executives on real-time social media marketing for global non-profits, leading government agencies and Fortune 500 such as Toyota, The Walt Disney Company, Xerox Corporation, United Healthcare, Qualcomm, and Boeing. Macy also spent 14 years at Xerox Corporation, where she received top honors for sales and marketing efforts.



Teri Thompson (photo left) is Creative Director - Marketing, Media and Innovations with Gravity Summit Consulting Services and President of Rocky Peak Enterprises, LLC specializing in new technology, entertainment, social media, and branding. She is also the co-author of The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World. Teri served on the Innovations team at Initiative Media/IPG where she scoured the globe for new platforms from 3-D interactive to electronic ink. She was Media Director for U2 Bono’s (RED) campaign with partners Apple, Converse, Motorola, Emporio Armani and Gap.

Teri has spent 25 years as a marketing executive at ABC, CBS, NBC, and launched Fox Sports Net. While at ABC she created the first on-line video game for a primetime series (”Alias”) with Executive Producer J.J. Abrams starring Jennifer Garner. She oversaw advertising for 210 CBS stations, promoted The Grammys and has created new media and sales campaigns for Fortune 500 companies. Her cutting-edge advertising has received many entertainment industry awards and been featured on national broadcast outlets.

My book review of The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World by Beverly Macy and Teri Thompson.

Listen live on Tuesday at 8:00 pm Eastern, 5:00 pm Pacific time.



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Let's talk with CEO and Co-founder of Gravity Summit, Beverly Macy, and President of Rocky Peak Enterprises, LLC., Teri Thompson, the co-authors of The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World, as they describe how to use sophisticated social media interaction with customers to build your brand. The authors share how Twitter, Facebook, LinkedIn, YouTube, and other free social media tools are changing the way that customers and brands share conversation and feedback. The authors point to the success of both non-profit organizations and major brands in enhancing their online marketing by embracing social media. Instead of simply broadcasting a controlled message, these successful brands and causes listened, conversed, and built relationships, Learn how to use social media the right way to strengthen your organization, company, and brands on Blog Business Success Radio.

Tags: The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World, Beverly Macy, Teri Thompson, social media marketing, Blog Business Success, Blog Talk Radio.

The Power of Real-Time Social Media Marketing by Beverly Macy & Teri Thompson - Book review

The Power of Real-Time Social Media Marketing

How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World

By: Beverly Macy, Teri Thompson

Published: December 13,2010
Format: Hardcover, 272 pages
ISBN-10: 0071752633
ISBN-13: 978-0071752633
Publisher: McGraw-Hill Professional










"The merging of real-time with social media-empowered conversations has become rocket fuel for the world of marketing", write CEO and co-founder of Gravity Summit and managing partner of Y&M Partners, Beverly Macy; and creative director at Gravity Summit and the president of Rocky Peak Enterprises, LLC, Teri Thompson, in their innovative and insightful book The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World. The authors describe the power of the fusion of social media with real-time thinking in the global marketplace.



Beverly Macy (photo left) and Teri Thompson understand the value for brands and organizations in developing and enhancing their conversations with customers and potential evangelists. At the same time, the authors point out that traditional media is not dead, and can become another integral part of a real-time marketing strategy. Where the authors discover their breakthrough concept, is the incorporation of real-time thinking and action into the conversation with customers and clients. Viewing marketing through this dynamic new real-time lens means creating conversations and capitalizing on new prospects immediately. The demand for engagement on the part of customers, according to the authors, doesn't represent a problem or threat; but rather a tremendous opportunity for brands and causes.



Teri Thompson (photo left) and Beverly Macy present a solution, to the unyielding market forces of the real-time web, where a brand or cause can appear and vanish forever in a heartbeat. Through the many free social media tools, a company can build a conversation and following in that same eye blink of real-time. The demand for engagement on the part of prospects and existing clients creates a built in demand for conversation and developing relationships. The authors advice wisely against simply becoming a broadcaster of even allegedly value added information. Instead, the authors recommend wise listening to discover what conversation about the brand is occurring, and where that discussion is taking place in real-time. The authors make the very insightful distinction between superficial listening, and what they call granular listening. The necessity of authenticity and transparency becomes apparent as the brand enters the real-time web where unlimited choice exists and true listening and conversation is only a single click away for everyone.

For me, the power of the book is how Beverly Macy and Teri Thompson combine their theoretical framework of real-time social media engagement with real world case studies of the concepts in action. The pairing of the recommendations with their results and effects when put to the test gives this book real value. The authors present a fresh approach to social media, by grounding its usage in the real-time global online community. At the same time, the authors acknowledge the continuing value of traditional media and marketing techniques, and how to incorporate them into a real-time web conversation.

The authors provide some intriguing concepts that are certain to generate some good discussion. One of the ideas is that strategy and tactics are flexible, and that tactics can even be developed in advance of an overall strategy. The authors also provide a fresh approach to measuring real-time social media effectiveness. Another fascinating area where the authors demonstrate innovative thinking is their forecast for the future of real time social media, and for the emergence of the next lens through further advancements in technology and the evolution of social media tools.

I highly recommend the must read and engaging book The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World by Beverly Macy and Teri Thompson, to anyone seeking a case study based approach to assessing the value and benefits of real-time social media marketing, through granular listening and authentic engagement.

Read the valuable and idea filled book The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World by Beverly Macy and Teri Thompson, and discover the latest in evolutionary and revolutionary ideas for real-time marketing. The hands on case studies alone will cause you reconsider your own thoughts on social media marketing.

Tags: The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World, Beverly Macy, Teri Thompson, social media marketing, business book reviews.

Margaret Heffernan: Willful Blindness - Author interview

Entrepreneur, CEO, writer, and keynote speaker Margaret Heffernan, was kind enough to take the time to answer a few questions about her insightful and thought provoking book Willful Blindness: Why We Ignore the Obvious at Our Peril.

Margaret Heffernan describes the concept of willful blindness, or looking the other way, through a combination of the latest brain research and business, social, cultural, and personal anecdotes, providing a fascinating window on this very human way of seeing and behaving in a complex world.

Thanks to Margaret Heffernan for her time, and for her very informative and comprehensive responses to the questions. They are greatly appreciated.

What was the background to writing this book Willful Blindness: Why We Ignore the Obvious at Our Peril?

Margaret Heffernan: I was commissioned to write 2 plays for the BBC about Enron (I'm one of the few playwrights who can read a balance sheet and earnings statement!) So I was reading the judge's instruction to the jury in the trial of Ken Lay and Jeffrey Skilling. And Judge Lake instructed the jury on the concept of willful blindness, according to which, if there are things you could know and should know, but somehow managed not to know, the law still deems you responsible.

The concept is applied most frequently in drug trafficking cases: if a friend gives you a suitcase to take across the border and, when opened, it is found to contain drugs, you are held responsible. You could have known and should have known and that's enough. I thought this should send chills down the spines of most CEOs. And it made me think of the very many instances of willful blindness in our corporate and private lives.

What are some examples of willful blindness in action?

Margaret Heffernan: I write extensively about the 2005 accident at BP's Texas City refinery. There are years of consultants' reports, prior to 2005, saying the place is unsafe. Employees are on record as saying "When I come to work, I wonder if today is the day I will die." Yet the executives claim to have had no knowledge of the dangerous conditions of the plant.

I also write about Libby, Montana which was poisoned with asbestosis. Although people in the town had been dying young for years, many of the townspeople resolutely refused to ask any questions about these deaths -- even though the asbestos mine had long since closed down.

I also write about the banking crisis which pundits said came as a bolt from the blue - when in fact all kinds of people, many of them perfectly ordinary citizens, had warned of it for several years.

Ditto mortgage fraud. The Iraq war. Bernard Madoff. WorldCom fraud. And so on.

Why do people actually prefer willful blindness to facing the reality of the situation?

Margaret Heffernan: People often safer when they turn away from the issues they don't want to face. The horrible irony is that this ostrich-like behavior in fact places them in greater danger, as they just give the problem time to get worse. Employees consistently believe that they have only two choices: shut up or risk losing their jobs. In reality there are far more choices than this, but they don't know how to surface them. And they often feel they're being good soldiers by keeping their mouths shut -- when in fact, every leader depends utterly on the workforce surfacing critical issues. But it takes a very great deal before employees understand and believe this.



Margaret Heffernan (photo left)

How does willful blindness develop and take root in a person?

Margaret Heffernan: There are positive aspects to willful blindness. When you say nothing about the spot on your neighbor's tie, or the fact that her lawn is overgrown, that oils the wheels of social life. In the Blitz in London during the Second World War, dancing and going to parties sustained morale far better than agonizing over the mortality rate might have done. And of course few of us confront the issue of our own mortality each day! So it may start as a survival mechanism - but mis-applied, or over-applied, becomes a risk in itself.

What are some of the dangers posed by being willfully blind to circumstances, events, and people?

When you don't open your credit card bill, when you decide you don't have time for the medical check up, the dangers are personal.

Margaret Heffernan: But when you are in an organization that won't tolerate dissent, that prizes loyalty and conformity above critical thinking, you put entire organizations at risk. The complexity of vast organizations often makes it impossible for anyone to see from one end of a transaction to another. Out-sourcing introduces such vast physical and cultural distances between operations that no one managing them really knows what is going on. (See the case of SIGG water bottles or Apple's shock over working conditions at the Foxcomm factory where its iPhone was made.) I argue also that over-paying individuals - blinding them with money - makes companies less engaged socially. Our willful blindness to pollution, global warming, over-population puts everything at risk.

The gravest challenges we face aren't created by things we don't know about but things we do perceive but turn a blind eye to. The problem isn't that we can't see these problems but that we don't want to look at them.

Are there situations where a person may even be required to be willfully blind to what is happening around them?

Margaret Heffernan: As above for positive aspects. But also in many organizations, when fraud occurs, employees may feel (and sometimes - but only sometimes - are right) that if they say anything, they'll lose their jobs. Clearly Lynn Brewer at Enron felt this. Walt Pavlo at WorldCom felt that he had to turn a blind eye to the accounting malfeasance around him. And it is clear that many people in the mortgage and banking industries knew that mortgages were being mis-sold, that there was widespread fraud and high risks of defaults but that their managements wanted them to ignore this.

What is the first step a person should take to avoid the affliction of willful blindness?

Margaret Heffernan: Check the facts. Consult with colleagues. Build coalitions. And remember: what you do matters.

Are there some techniques that can be employed to end willful blindness for a person?

Margaret Heffernan: Yes. Seek disconfirmation: have friends who try to prove you wrong! Develop an appreciation for conflict done well. Construct hypotheses and test them. Build organizations where dissent is positive.

What is next for Margaret Heffernan?

Margaret Heffernan: I was very struck, examining the housing and mortgage crisis, that the competitive marketplace didn't work the way it is supposed to. Instead of competition creating diversity of products, it produced vast, dangerous conformity. I think that's very interesting and am looking into why and how that occurs. It is not at all what economists expect.

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My book review of Willful Blindness: Why We Ignore the Obvious at Our Peril by Margaret Heffernan.

Tags: Willful Blindness: Why We Ignore the Obvious at Our Peril, Margaret Heffernan, cultural psychology, business author interviews.

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Willful Blindness by Margaret Heffernan - Book review

Willful Blindness

Why We Ignore the Obvious at Our Peril

By: Margaret Heffernan

Published: February 15, 2011
Format: Hardcover, 304 pages
ISBN-10: 9780802719980
ISBN-13: 978-0802719980
Publisher: Walker & Company









"Whether individual or collective, willful blindness doesn't have a single driver, but many. it is a human phenomenon to which we all succumb in matters large and small. We can't notice and know everything: the cognitive limits of our brain simply won't let us.That means we have to filter or edit what we take in. So what we choose to let through or leave out is crucial", writes entrepreneur, CEO, writer and keynote speaker Margaret Heffernan in her insightful and thought provoking book Willful Blindness: Why We Ignore the Obvious at Our Peril. The author describes the concept of willful blindness, or looking the other way, through a combination of the latest brain research and business, social, cultural, and personal anecdotes, providing a fascinating window on this very human way of seeing and behaving in a complex world.

Margaret Hefferan points out that the term willful blindness began as a nineteenth century legal term. The author recognizes that the legal term describes what happened regarding a deliberate overlooking of uncomfortable facts. Margaret Heffernan goes much farther in her analysis of the act of looking the other way, and examines why people choose to be willfully blind rather than facing the truth. For the author, willful blindness is far more integral to people's lives than business or law. The phenomenon occurs in people's personal lives as well. Whether the result is an ignoring of business ethics, political corruption, or a failing relationship, Margaret Heffernan shows how the psychological drivers of willful ignorance are many and varied; and affect people as both individuals or as parts of groups or organizations.



Margaret Heffernan (photo left) understands that people filter out bad or unsettling news, and let through news that makes them feel good about themselves or their group. Just as love is blind, and money can create blindness, people are also susceptible to pressure to conform and prefer to avoid confrontation or conflict. The author also provides examples of how willful blindness is not always harmful to the individuals or groups of people. The overlooking of events or personal flaws aids social interaction and boosts community accord. Beneficial willful blindness may also help people survive human made or natural disasters or social upheaval. While willful blindness can be seductive, and even possess great personal utility, the use of the tactic can place people in great personal, legal, or career danger. The good news, according to Margaret Heffernan, is that learning to overcome the urge to employ willful blindness in uncomfortable situations empowers people and opens them to achieving real change in their personal or professional lives.

For me, the power of the book is how Margaret Heffernan combines the latest brain studies and psychological research, with real world evidence and anecdotes to explain why people turn to willful blindness as a defense mechanism. The author presents an intriguing blend of how people fall into willful blindness, with analysis of why the phenomenon is so prevalent in human interaction. While people may see problems, illegalities, a lack of ethics, individual misconduct, or even war crimes, the urge to look the other way is powerful. The mechanism is used to create a sense of safety, reduce personal conflict, maintain status, or make financial gain. Those strong inducements are difficult to resist, especially in the face of peer pressure, organizational demands, or the feelings of loved ones.

Margaret Heffernan offers the alternative of avoiding the willful blindness trap. Not surrendering to willful blindness empowers people, prevents disasters, and helps maintain long term peace of mind. While the forces of society, organizations, and individuals may encourage or even coerce others into turning a blind eye, the loss of personal integrity is not worth the false gain. The author recommends overcoming our personal or professional biases, supporting open discussion of the real issues, ending group think, and standing up for what is right and ethical. Willful blindness need not be part of our lives. Instead, as the author writes, we can be stronger and more empowered through understanding willful blindness and resisting its siren allure. Individuals, organizations, and all of society would benefit as a result.

I highly recommend the groundbreaking and empowering book Willful Blindness: Why We Ignore the Obvious at Our Peril by Margaret Heffernan, to anyone seeking a deeper understanding of why so many people turn a blind eye to illegal, immoral, and unethical activity in their personal and career lives. This book shines a spotlight on the reasons why people resort to willful blindness, how to overcome its seductive spell, and institute positive change for the good of the organization and all of society.

Read the important and engaging book Willful Blindness: Why We Ignore the Obvious at Our Peril by Margaret Heffernan, and discover why looking the other way is neither desirable or necessary.This book will change your perception of wrong doing, and help you to become an agent for real change in your life, and in the lives of other people.

Tags: Willful Blindness: Why We Ignore the Obvious at Our Peril, Margaret Heffernan, cultural psychology, business book reviews.

Steven Streight Interviews Me: Writing Book Reviews

I will be interviewed tonight on Vaspers the Grate Presents by noted blogger and social media expert Steven Streight tonight at 8:00 pm Eastern, 5:00 pm Pacific time on BlogTalkRadio.

Our topic is "Book Reviewing Secrets", and we will discuss deciding what types of book to review; how to establish good working relationships with publishers, publicists, and authors; and what features and links to include within the text of the book review itself. We will also discuss how to write an honest and helpful book review that not only reflects the book content, but also places your personal stamp on the finished product. We will also talk about how to get started as a book reviewer, as writing those first few reviews and finding your voice, is a common challenge for many prospective book reviewers.

Listen live to my conversation with Steven Streight on Vaspers the Grate Presents tonight at 8:00 pm Eastern, 5:00 pm Pacific time on BlogTalkRadio.

Tags: Vaspers The Grate, Steven Streight, book reviewing secrets secrets, Blog Business Success, Blog Talk Radio.

World 3.0: Global Prosperity and How to Achieve It by Pankaj Ghemawat - Book review

World 3.0

Global Prosperity and How to Achieve It

By: Pankaj Ghemawat

Published: May 3, 2011
Format: Hardcover, 400 pages
ISBN-10: 142213864X
ISBN-13: 978-1422138649
Publisher: Harvard Business Press











"Today's challenges call for a new way of looking at the world. This book offers such a worldview - what I call World 3.0", writes Anselmo Rubiralta Professor of Global Strategy at IESE Business School, Pankaj Ghemawat, in his comprehensive and visionary book World 3.0: Global Prosperity and How to Achieve It. The author describes a fresh approach to international markets and globalization that he calls World 3.0 (TM).

Pankaj Ghemawat moves beyond the usual polarized discussions surrounding markets and the global economy. For the author, the sterile debate has seen the protectionist and regulated World 1.0 pitted against the flat world of stateless corporations of World 2.0. The author uses the terms World 1.0 and World 2.0 to depict this false dichotomy. Pankaj Ghemawat considers both of these worldviews to be flawed, and presents facts and data to prove his point. The author offers his vision of World 3.0 (TM) as a more realistic worldview, based on the evidence that the current state of world trade is really one of semi-globalization. Pankaj Ghemawat considers the real levels of globalization to be much lower than usually thought by academics, politicians, business leaders, and the average person.



Pankaj Ghemawat (photo left) makes the unexpected and groundbreaking point that the potential exists to increase global integration, resulting in greater worldwide prosperity. The author points to the problems of equating increased global trade with a need for less regulatory action by governments. Pankaj Ghemawat moves beyond this rigid ideological argument to present what he calls "right touch" regulation based on the reality of the trade and the nations involved in the transactions. Pankaj Ghemawat acknowledges that regulation can have side effects in some cases, while a lack of regulation can cause problems in other trade activities. The author's World 3.0 (TM) model moves beyond the inflexible protectionist position of World 1.0 and the completely free trade encapsulated in the World 2.0 worldview. Pankaj Ghemawat takes the radical position that international trade levels, and overall global integration, are in reality very low at the present time. That analysis opens up the discussion of globalization to potential increases in trade between countries.

For me, the power of the book is how Pankaj Ghemawat offers a reality based alternative to the entrenched positions taken by politicians, pundits, business executives, and the general public. The author makes a strong case for transforming the role of governments to both encourage further trade integration and to be prepared to regulate where necessary to prevent problems and harmful side effects. At the same time, Pankaj Ghemawat recommends that corporations increase their foreign investments while being more sensitive to the reality that those investments have economic, social, and political impact. The author is clearly in support of more global integration on all levels, but discounts the concept of a flat world. For Pankaj Ghemawat, the evidence doesn't support that popular World 2.0 worldview.

Instead, the author presents data supporting the value of the World 3.0 (TM) initiative. The author points out how country location, similarities, and differences can be better utilized to increase trade and investment opportunities. The author provides the view that immigration and global migration of people, can boost economic opportunity and create greater wealth. Pankaj Ghemawat takes the position, and backs it with more data, even the environment could benefit from enriched integration. Indeed, the author considers the status quo to be more harmful to the environment than creating more international integration. Whether a person agrees with the position presented by Pankaj Ghemawat, this book provides a gateway to further dialogue and an opportunity to move away from rigid policy positions on globalization.

I highly recommend the thought provoking and important book World 3.0: Global Prosperity and How to Achieve It by Pankaj Ghemawat, to anyone seeking a fresh and real world based approach to the issues surrounding globalization and protectionism. The author explodes the myths of corporate trade concentration and the idea that globalization leads to a homogenization of world culture and thought. The author presents the data to support his position on every globalization issue addressed in the book.

Read the brilliant and eye opening book World 3.0: Global Prosperity and How to Achieve It by Pankaj Ghemawat, and discover a new way of looking at globalization and international integration. This book deserves a wide audience, extensive discussion, and serious consideration by everyone. Current and future global prosperity depends on it.

Tags: World 3.0: Global Prosperity and How to Achieve It, Pankaj Ghemawat, globalization and protectionism, economics book reviews.