CEO and Co-founder of Gravity Summit, Beverly Macy, and President of Rocky Peak Enterprises, LLC., Teri Thompson, the co-authors of The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World describe how to use sophisticated social media interaction with customers to build your brand. The authors share how Twitter, Facebook, LinkedIn, YouTube, and other free social media tools are changing the way that customers and brands share conversation and feedback. The authors point to the success of both non-profit organizations and major brands in enhancing their online marketing by embracing social media. Instead of simply broadcasting a controlled message, these successful brands and causes listened, conversed, and built relationships, Learn how to use social media the right way to strengthen your organization, company, and brands.
Beverly Macy and Teri Thompson are my internet radio show guests on Blog Business Success; hosted live on BlogTalkRadio.
The show airs live on Tuesday, June 21, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
CEO and Co-founder of Gravity Summit, Beverly Macy, and President of Rocky Peak Enterprises, LLC., Teri Thompson, the co-authors of The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World describe how to use sophisticated social media interaction with customers to build your brand. You will learn:
* What the real-time web means for social media and brands
* How to create an effective and flexible social media marketing strategy
* How to measure social media effectiveness in the real-time web context
* What the future holds for social media and the real-time web
Beverly Macy (photo left) is a unique thought-leader in the new “real-time” web. Beverly Macy draws on her experience as author, educator and expert on social media marketing to help businesses, brands and individuals leverage social media’s speed to create buzz, strengthen brands, listen to customers and effectively measure results.
Beverly is the co-author of The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World, a critical new business book for understanding social media to strengthen a start-up or redefine an existing brand, listen to what your customers think, need, and want, and effectively measure your efforts. She is also the CEO and Co-Founder of Gravity Summit, the premier series of social media marketing conferences that educate, inform and empower businesses and organizations with these new communications tools.
Gravity Summit’s mission to educate is also the foundation of Beverly’s role as teacher of Executive Marketing courses for the UCLA Business and Management Extension program, where she was recognized as “Distinguished Instructor of 2010” by the dean of the program.
Beverly is also a respected professional speaker and consultant with senior executives on real-time social media marketing for global non-profits, leading government agencies and Fortune 500 such as Toyota, The Walt Disney Company, Xerox Corporation, United Healthcare, Qualcomm, and Boeing. Macy also spent 14 years at Xerox Corporation, where she received top honors for sales and marketing efforts.
Teri Thompson (photo left) is Creative Director - Marketing, Media and Innovations with Gravity Summit Consulting Services and President of Rocky Peak Enterprises, LLC specializing in new technology, entertainment, social media, and branding. She is also the co-author of The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World. Teri served on the Innovations team at Initiative Media/IPG where she scoured the globe for new platforms from 3-D interactive to electronic ink. She was Media Director for U2 Bono’s (RED) campaign with partners Apple, Converse, Motorola, Emporio Armani and Gap.
Teri has spent 25 years as a marketing executive at ABC, CBS, NBC, and launched Fox Sports Net. While at ABC she created the first on-line video game for a primetime series (”Alias”) with Executive Producer J.J. Abrams starring Jennifer Garner. She oversaw advertising for 210 CBS stations, promoted The Grammys and has created new media and sales campaigns for Fortune 500 companies. Her cutting-edge advertising has received many entertainment industry awards and been featured on national broadcast outlets.
My book review of The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World by Beverly Macy and Teri Thompson.
Listen live on Tuesday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with CEO and Co-founder of Gravity Summit, Beverly Macy, and President of Rocky Peak Enterprises, LLC., Teri Thompson, the co-authors of The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World, as they describe how to use sophisticated social media interaction with customers to build your brand. The authors share how Twitter, Facebook, LinkedIn, YouTube, and other free social media tools are changing the way that customers and brands share conversation and feedback. The authors point to the success of both non-profit organizations and major brands in enhancing their online marketing by embracing social media. Instead of simply broadcasting a controlled message, these successful brands and causes listened, conversed, and built relationships, Learn how to use social media the right way to strengthen your organization, company, and brands on Blog Business Success Radio.
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