Acclaimed blogger, social media expert, and author of the insightful and revolutionary book Welcome to the Fifth Estate, Geoff Livingston, shares his ideas about the importance of a proper social media strategy. Geoff describes the benefits of understanding social media within an cultural context and why this recognition is critical to social media success.
Geoff Livingston goes far beyond the usual discussion of social media tools and technology, and enters the realm of society and culture. He offers his advice for developing a successful, meaningful, and measurable social media strategy, and how to avoid the mistakes and pitfalls that trap the unwary.
Geoff Livingston is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.
The show airs live on Thursday, June 9, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
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Acclaimed blogger, social media expert, and author of the insightful and revolutionary book Welcome to the Fifth Estate, Geoff Livingston, shares his ideas about the importance of a proper social media strategy. You will learn:
* Why the social media based fifth estate is so important to understand
* How to place social media in the proper cultural context
* How to develop a strong and relevant social media strategy
* How to measure what really matters in social media
Geoff Livingston (photo left) co-founded Zoetica, a social enterprise that provides superior communication consulting, training, and strategy to help mindful organizations affect social change. He has worked as a public relations strategist in the Washington, D.C. region for more than 17 years.
Cited by the Washington Post for his blogging skills, Geoff’s new book, Welcome to the Fifth Estate, was released in May, 2011. His prior book, the award-winning Now is Gone was released in 2007 and was been cited by the Wall Street Journal as a valuable resource for social media. He continues to blog about nonprofit use of social media for Mashable.
He sold his social media boutique Livingston Communications to CRT/tanaka in April of 2009. Some of his professional experiences include United Way of America, Save Darfur, the Goodwill of Greater Washington, Environmental Defense Fund, Live Earth, ChildFund International, the Campus Kitchens Project, the Philanthropy 2.0 Project, Network Solutions, Sully Erna (Godsmack lead singer), and many others.
My book review of Welcome to the Fifth Estate: How to Create and Sustain a Winning Social Media Strategy by Geoff Livingston.
My book review of Now is Gone by Geoff Livingston.
Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with acclaimed blogger, social media expert, and author of the insightful and revolutionary book Welcome to the Fifth Estate, Geoff Livingston, as he shares his ideas about the importance of a proper social media strategy. Geoff describes the benefits of understanding social media within an cultural context and why this recognition is critical to social media success. Geoff Livingston goes far beyond the usual discussion of social media tools and technology, and enters the realm of society and culture. He offers his advice for developing a successful, meaningful, and measurable social media strategy, and how to avoid the mistakes and pitfalls that trap the unwary on Blog Business Success Radio.
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