Friday, March 25, 2005

Rivers of Revenue: Book review

Rivers of Revenue

Author: Kristin Zhivago




What do you do if your job disappears?

Where do you turn if your business fails?

You need a way out of the nightmare, and author Kristin Zhivago provides the roadmap. Her book Rivers of Revenue is a step by step plan to get the income flowing your way once again.

Bringing over 35 years of hands on experience in helping businesses reach their goals, Kristin Zhivago offers the reader the same advice that has worked so well for others. Written in a conversational style, like that of a patient and supportive friend, Rivers of Revenue reads more like a blog posting series than a business book.

The secret to getting your business, your career, and your life back on track is to stop trying to sell to people. Whether it’s ideas, your products and services, or yourself, no one wants to feel like they are getting a sales pitch. Instead, everyone wants you to support them and their buying process.

In turn, they will support you.

Kristin suggests that life should be a pleasure, and not simply hard work and drudgery. By taking the time to find out what people really want, you can work with your clients and customers in a winning relationship for all concerned.

She teaches you to avoid time wasting wild goose chases, and how to find and develop concepts that help everyone to achieve their needs and goals. You will benefit right along with your customers, who will stay with you permanently, because of that caring approach.

For those climbing the corporate ladder of employment, Kristin shows you how to earn and keep the respect of your peers, and to gain the attention of those at the top rung of the corporation. Instead of office politics, your career will blossom from achieving the company’s goals.

Take away:

Kristin Zhivago teaches, in easy to understand step by step lessons, how to find what your customers want and need in the way of products, services, and customer support. By taking that time on their behalf, your customers will enjoy buying from you, as a person who supports them in their goals. As a result, the Rivers of Revenue will flow freely for everyone.

Rivers of Revenue by Kristin Zhivago is highly recommended for business owners, corporate managers, and sales and marketing professionals. Your success in business and life will be achieved, by helping others reach their goals too.

Rivers of Revenue: What to Do When the Money Stops Flowing

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Note: This review appeared previously on Talking Story.

This book review, of the highly recommended Rivers of Revenue, is included here as part of my special tribute week to Rosa Say's marvelous Talking Story blog, and her intriguing concepts on developing a blogging community.

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