Monday, March 21, 2005

Blogging series as traffic builders

Blogging series.

Guest blogging.

Two proven visitor traffic building concepts.

As a traffic builder, one of the most powerful concepts is to develop a special blogging series. The idea is to gain an additional stream of visitor traffic, as a result of the themed mini-series hosted on your blog.

A second potent visitor traffic builder is to consider guest blogging. As a guest blogger, your post is read by the blog readers, of the blog where your article was hosted. For many of those people, the guest blog may be the first time they have read your writing and ideas.

The guest blogger also helps the hosting blog. The blogger appearing on another blog as a special gues star writer, brings along many of her loyal readers, to the hosting blog.

Once again, many of the writer's regular visitors will be introduced to a fresh new blog, often resulting in a shared growth in blog readership.

The very generous and helpful Rosa Say, of the wonderful Talking Story blog has combined both of these ideas.

The synergy developed, by combining a blog series with guest bloggers, is extremely powerful. The results are beneficial to everyone involved.

The real winners, of course, are the blog readers. Many people will find themselves introduced to previously unknown or overlooked blogs.

By reading some fresh new voices, innovative and creative concepts are shared . Those ideas are then spread by viral marketing and links, throughout the internet in general, and the blogosphere in particular.

The first tremendous guest author, offering advice on the Talking Story Business Reinvention series, is the very knowledgeable author and management expert Lisa Haneberg, of the very informative Management Craft.

Lisa offers a guest column titled "We Should Reinvent Staff Meetings" where she suggests very practical ways to improve the ubiquitous staff and management meetings.

As an added bonus, she delves into some poetry, and even offers a haiku on meetings.

After reading Lisa Haneberg's ideas on reinventing staff meetings, do yourself a favour and visit her great Management Craft blog. You'll find even more powerful and effective management advice.

The rest of this week features more guest authors, writing about the reinvention of business, on Talking Story.

Rosa Say and her guest authors are also graciously answering questions on the articles and the reinvention of business.

I have a guest article on a business reinvention concept as well. My column appears later this week on Talking Story.

In the meantime, check back each day at Rosa Say's wonderful business blog Talking Story.

In fact, I would recommend making Rosa's blog a regular daily stop on your blog readership tour.

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