The Genius Machine
The 11 Steps That Turn Raw Ideas into Brilliance
Author: Gerald Sindell
Published: April 2009
ISBN: 978-1-57731-650-3
Format: Hardcover, 160 pages
Publisher: New World Library
"This book is about a third kind of thinking, one that is directed toward improving an existing idea, thinking through a complete issue, or creating something new", writes Thought Leaders International founder Gerald Sindell, in his powerful guide to creative thinking and idea development The Genius Machine: The 11 Steps That Turn Raw Ideas into Brilliance. The author presents a brilliant eleven step system that creates, develops, and completes the idea building process with simplicity and elegance.
Gerald Sindell understand the importance of ideas and creative thinking in all areas of life. While many books on creative thinking focus on the business aspects of creativity, the author takes a more holistic approach to the subject. He begins with a powerful insight into the nature of thinking. By describing thinking in terms of making distinctions, no matter how minute and subtle, Gerald Sindell challenges his readers to reexamine their way of looking at and seeing the world. Once those distinctions are realized and understood, an entirely new range of possibilities presents itself.
Gerald Sindell (photo left) turns thinking into an organized system. He guides the reader through the entire eleven step process from identifying the problem to be solved, and establishing what will be a successful result, all the way through to the final fully formed idea. Geralk Sindell recognizes that careful planning and goal identification, from the very beginning of the process, will keep the project on course. Even a slight change in how the goal is stated, can cause the process to veer off in an entirely different direction. The process prevents wasted time by establishing clear goals and time frames in advance.
For me, the power of the book is two fold. The first strength of the book are the author's insights into the nature of thinking and the creative process. Through understanding how we approach and think about problems and ideas, we can delve more deeply into finding real solutions. When we learn to see the world in a different way, we are already well on the way to generating powerful ideas. The other power of the book is the author's development of a powerful, repeatable eleven part system for creative thinking and problem solving. Instead of leaving the creative process to chance or partial measures, Gerald Sindall shares how to take an idea, as intellectual property, from its vague inception, to a fully formed idea.
I highly recommend the thought changing book The Genius Machine: The 11 Steps That Turn Raw Ideas into Brilliance by Gerald Sindell, to anyone seeking to improve their own creative thinking or that of an organization. The powerful eleven step system is has the strength of adaptability to any problem or partially formed concept.
Read the powerful and practical The Genius Machine: The 11 Steps That Turn Raw Ideas into Brilliance by Gerald Sindell, and never worry about taking vague, half formed ideas to a successful conclusion again. The system takes care of the creative process, freeing you to think of more world changing ideas.
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