Red Hot Internet Publicity
An Insider's Guide to Promoting Your Book on the Internet
By: Penny C. Sansevieri
Published: June 2009
Format: Paperback, 320 pages
ISBN: 9781605207247
Publisher: Cosimo Books
"The idea, in my opinion, of internet publicity isn't just publicizing yourself on the Net, it's getting into peer groups that have solid, focused messages that match yours". writes internet publicity expert Penny Sansevieri in her newly revised edition of her definitive guide to internet book marketing Red Hot Internet Publicity: An Insider's Guide to Promoting Your Book on the Internet. The author shares her years of internet publicity experience and innovative ideas, in this must read book, for any author who is serious about leveraging the power of the internet to market and sell books.
Penny Sansevieri, as creator of the ubiquitous and highly successful blog book tour concept, understands internet book publicity and marketing. Her ideas for selling books on the internet are not only free, but get real, tangible results. The techniques presented in the book are not theories. They are proven methods that propel book sales to very high levels, including the top positions on all of the leading best seller lists. The internet is the single most powerful marketing tool available to authors today. Whether an author is self published, working with an independent publisher, or contracted to a major New York publishing house, using online marketing and publicity to stand out from a crowded publishing landscape is essential.
Penny C. Sansevieri (photo left) recognizes the ever evolving nature of the internet, and in this new revision of her powerful book, she adds sections on social media including Twitter, Facebook, Second Life, and YouTube. She also expands on the proven relationship building power of websites. blogs and podcasts. Indeed, as blogging and podcasting have entered the internet mainstream, their importance for book marketing and publicity have grown exponentially. At the same time, Penny Sansevieri describes even more time tested ways to gain even more value from virtual blog events, and from the internet in general.
For me, the power of the book is the author's emphasis on the importance of employing the connective and relationship building nature of the internet. With the incredible volume pf books being published every day, an author must create visibility or be lost in the ever deeper sea of published works. Penny Sansevieri provides the vital map, for navigating and discovering the many treasures available, to an author utilizing the internet effectively. The author knows instinctively that the road to true internet success is through building trust through relationship building. The many internet tools for engaging others, including blogs, Twitter, Facebook, and YouTube, are ever growing in number and effectiveness. The author teaches their proper use. for building deep personal connections with others.
I highly recommend the landmark book on internet marketing and publicity Red Hot Internet Publicity: An Insider's Guide to Promoting Your Book on the Internet by Penny C. Sansevieri, to any author, publicist, or publisher seeking to expand their visibility on the internet. Learning to build connections with and engaging readers is the key to successful internet marketing, and this book provides the tools for developing those personal relationships.
Read the essential internet guide Red Hot Internet Publicity: An Insider's Guide to Promoting Your Book on the Internet by Penny C. Sansevieri, and unlock the secrets to standing out from the crowd in what can be an overwhelming volume of published books. With an internet marketing message lasting forever on the internet. it's critical to become part of the ongoing internet conversation. This book is the key to the door to internet publicity success.
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