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Monday, June 1, 2009
The 100 Best Business Books of All Time by Jack Covert & Todd Sattersten - Book review
The 100 Best Business Books of All Time
What They Say, Why They Matter, and How They Can Help You
By: Jack Covert, Todd Sattersten
Published: February 2009
Format: Hardcover, 352 pp
ISBN-13: 9781591842408
Publisher: Portfolio - Penguin Group (USA)
"11,000. That was the number of business books published in the United States in 2007". write business book sellers and reviewers Jack Covert and Todd Sattersten in their must resad business graduate degree in a book The 100 Best Business Books of All Time: What They Say, Why They Matter, and How They Can Help You. The authors, best known for their management of the independent online business bookstore 800-CEO-READ, turn their business book expertise into a masterwork of book recommendations that cover every business problem that may arise.
Jack Covert (photo left by Kat Berger) and Todd Sattersten recognize that business books are read to solve business problems. That problem solving requirement created a new problem, however, all of its own. With the sheer preponderance of business books being published on an annual basis, most business people face a multitude of books of varying quality, from which to seek the desired solution. This is the point where the authors make their greatest impact with the book. Jack Covert and Todd Sattersten have read and recommended the best of the best business books for years as part of their book sales business. This book distills those years of experience into a single solution to the volume of book dilemma.
Todd Sattersten (photo left by Kat Berger) and Jack Covert understand that selecting any list of the best business books presents some difficult decisions. What is kept and what is left out of the final edition won't please everyone. As a result, the authors placed emphasis on three deciding factors in making their final judgments. They examined the overall quality of the writer's major idea and how it was presented in the book. They also looked at how applicable and useful the concepts are to modern business, thus removing many former but outdated standards from the list. A third consideration was accessibility and ease of understanding, eliminating many other iconic business classics as well. The end result is a list of great ideas, that are useful and readable, for a modern business audience.
For me, the power of the book is how the authors Todd Sattersten and Jack Covert stay true to their own guiding principles, when writing their own business book. The book's core idea is to uncover the best business books in the various sub-fields of business. They succeed extremely well in meeting their own criteria of presenting a great idea well. The purpose of the book is to solve the problem facing business people of deciding which business books are the essentials. Pointing to the very best of the best steers a business person to proven and powerful books that solve pressing business problems. The book succeeds well on this level too. The authors succeed very well on their third criteria of accessibility. The book's mini-reviews can be read in any order, and used as a reference to isolate specific problems, as well as guide the reader to even more valuable business book resources.
I highly recommend the indispensable business reference The 100 Best Business Books of All Time: What They Say, Why They Matter, and How They Can Help You by Jack Covert and Todd Sattersten, to any business person seeking to cut through the sheer volume of business books to the core elite of the very best. This book belongs in a prominent position on a business person's reference book shelf. Before tackling a business problem, it would be wise to consult this book for recommended authors and books first.
Read the essential guide The 100 Best Business Books of All Time: What They Say, Why They Matter, and How They Can Help You by Jack Covert and Todd Sattersten, and never be left staring blankly at shelves of business books, uncertain which ones to purchase. This book takes the guesswork out of the buying problem. Indeed, that is the book's core purpose, to solve the problem of finding the best of the best business books. The authors succeed very well at guiding business people in the right direction.
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