Power Performance
Multimedia Storytelling for Journalism and Public Relations
By: Tony Silvia, Terry Anzur
Published: June 1, 2011
Format: Paperback, 296 pages
ISBN-10: 1405198699
ISBN-13: 978-1405198691
Publisher: Wiley-Blackwell
"The best public relations practitioners think like journalists when pitching stories or crafting a client's image and journalists must acquire the public relations skills needed to manage their own brands", write Professor of Journalism and Media Studies at the University of South Florida, Tony Silvia, and international media consultant and multimedia talent coach, Terry Anzur, in their pioneering and landmark book Power Performance: Multimedia Storytelling for Journalism and Public Relations. The authors describe why and how both journalists and public relations professional must learn and utilize multimedia storytelling across various media platforms, including social media.
Tony Silvia (photo left) and Terry Anzur recognize that traditional journalism often downplays or even ignores public relations entirely. The authors present public relations as complementary to journalism, and emphasize the critical importance of multimedia storytelling for both professions. The authors understand the importance of stories to the human experience and to the deeper understanding of the events and actions of people and of the world around them.
The authors provide the tools and techniques necessary for crafting a story through the various social and multimedia platforms. Multimedia is now an integral part of the journalistic and public relations landscape, and understanding the language and tools of of multimedia are essential in telling the important stories to audiences of anywhere from one person to the entire global community.
Terry Anzur (photo left) and Tony Silvia describe the role of the traditional journalist and the citizen journalist, as storytellers and their role in a multimedia world. For public relations practitioners, the ability to communicate story across broadcast, print, and internet based media is now crucial to their ability to serve their clients, and to interact with journalists of all types. To achieve multimedia storytelling proficiency, the authors share the tools for successful idea communication.
Along with the ability to tell story, and to relate the truth in journalism, the authors also share an important discussion of the ethics that are critical to true professionalism. The authors also distinguish between what constitutes excellence in multimedia storytelling from weak, unethical, and ineffective techniques, ensuring that professionals understand the impact of the tools and platforms.
For me, the power of the book is how Tony Silvia and Terry Anzur describe the theoretical aspects of multimedia storytelling, and combine those concepts with the practical tools, techniques, and platforms that form the multimedia landscape. The authors demonstrate why multimedia storytelling is important for both journalists and public relations professionals. They augment the reasons for understanding and utilizing multimedia storytelling with the skills needed to tell story effectively across all media. The authors bolster their informative book with profiles of leading journalists and public relations practitioners who are using multimedia storytelling effectively on all media platforms.
I highly recommend the information packed and valuable book Power Performance: Multimedia Storytelling for Journalism and Public Relations by Tony Silvia and Terry Anzur, to any journalists, bloggers, public relations practitioners, and business people who are seeking a hands on guide to telling story in a multimedia world. This book will transform your message from a weak and ineffective one, to an authentic and compelling story that is understood readily by the audience.
Read the seminal book Power Performance: Multimedia Storytelling for Journalism and Public Relations by Tony Silvia and Terry Anzur, and discover the importance of a multimedia story telling approach to journalism and public relations. This book will give you the tools necessary to tell your story on any media platform effectively, and to any size or type of audience.
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