Branding consultant, thought leader and co-author of big picture overview and visionary book Brand Atlas: Branding Intelligence Made Visible, Alina Wheeler, describes how not only companies, but also countries, communities, and individuals, are leveraging their brands to gain a huge advantage in the marketplace. Alina describes the most important and leading edge brand concepts that are transforming branding everywhere. With the twenty-first century consumer enjoying unprecedented power, brand builders need to stick to the basics of their brands, while remaining calm in a rapidly changing world. Learn how to seize those unique and profitable brand opportunities when they arise.
Alina Wheeler is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.
The show airs live on Thursday, September 22, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Branding consultant, thought leader and co-author of big picture overview and visionary book Brand Atlas: Branding Intelligence Made Visible, Alina Wheeler, describes how not only companies, but also countries, communities, and individuals, are leveraging their brands to gain a huge advantage in the marketplace. You will learn:
* Why brands are so critical to business success in a global economy
* How a great brand transcends borders, global customers, and the competition
* How to establish a transcendent global brand
* How to achieve brand success in a dynamic and rapidly changing marketplace
Alina Wheeler (photo left) engages enterprises in a dynamic process to build their brands and embrace best practices. Wheeler inspires the whole branding team to seize every opportunity to design compelling customer experiences at every touchpoint. Designing Brand Identity, now in its third edition, is the first book to deconstruct the branding process into a universal, five-phase methodology.
Her signature mantra is "Who are you? Who needs to know? Why should they care? How will they find out?" Her new book Brand Atlas: Branding Intelligence Made Visible is a collaboration with Joel Katz, world renown information designer. Brand Atlas reinvents the paradigm of a business book, and illuminates fifty-five brand topics.
My book review of Brand Atlas: Branding Intelligence Made Visible by Alina Wheeler and Joel Katz.
Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with branding consultant, thought leader and co-author of big picture overview and visionary book Brand Atlas: Branding Intelligence Made Visible, Alina Wheeler, as she describes how not only companies, but also countries, communities, and individuals, are leveraging their brands to gain a huge advantage in the marketplace. Alina describes the most important and leading edge brand concepts that are transforming branding everywhere. With the twenty-first century consumer enjoying unprecedented power, brand builders need to stick to the basics of their brands, while remaining calm in a rapidly changing world. Learn how to seize those unique and profitable brand opportunities when they arise on Blog Business Success Radio.
No comments:
Post a Comment