Acclaimed business writer, member of the New York times editorial board, and author of the fascinating and insightful book The Price of Everything: Solving the Mystery of Why We Pay What We Do, Eduardo Porter, describes the important principle that there is a price behind every choice we make. While prices are critical in decision making for consumers, we often don't recognize how important prices are as a motivating force in shaping our lives. When prices steer people's decisions in the wrong direction, however, the power of pricing becomes very clear. People make pricing and value based choices every day, and not always at the conscious level. Discover how prices affect your decision making and your life.
Eduardo Porter is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.
The show airs live on Tuesday, March 22, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Acclaimed business writer, member of the New York times editorial board, and author of the fascinating and insightful book The Price of Everything: Solving the Mystery of Why We Pay What We Do, Eduardo Porter, describes the important principle that there is a price behind every choice we make. You will learn:
* Why everything we choose has a price behind it
* How prices affect individual preference and are even behind cultural change
* How price affects both conscious and subconscious decision making
* How prices affect even value judgments as well as the future
Eduardo Porter (photo left) has been on the staff of The New York Times since January 2004, covering economics, and joined the paper’s editorial board in July 2007. He began his journalism career in 1990 as a financial reporter for Notimex, the Mexican news agency, in Mexico City. He was a correspondent in Tokyo (1991-1992) and in London (1992-1996).
In 1996, Porter was appointed editor of the Brazilian edition of América Economía, a business and economics magazine based in Sao Paulo. In 2000, he became senior special writer for The Wall Street Journal, based in Los Angeles, covering the Hispanic population in the United States. He is a graduate of the Universidad Nacional Autónoma de México. He has an MSc in quantum fields and fundamental forces from Imperial College of Science, Technology and Medicine in London.
Eduardo Porter is an editorial writer and commentator specializing in business, regulation, trade and international economic relations.
All of his work reflects a global outlook developed by years of writing and reporting in Mexico, South America, Japan, and the UK. He has been a member of The New York Times Editorial Board since 2007.
My book review of The Price of Everything: Solving the Mystery of Why We Pay What We Do by Eduardo Porter.
Listen live on Tuesday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with acclaimed business writer, member of the New York times editorial board, and author of the fascinating and insightful book The Price of Everything: Solving the Mystery of Why We Pay What We Do, Eduardo Porter, as he describes the important principle that there is a price behind every choice we make. While prices are critical in decision making for consumers, we often don't recognize how important prices are as a motivating force in shaping our lives. When prices steer people's decisions in the wrong direction, however, the power of pricing becomes very clear. People make pricing and value based choices every day, and not always at the conscious level. Discover how prices affect your decision making and your life on Blog Business Success Radio.
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