CEO of InterOctave, Inc., and author of the visionary and thought provoking book The Responsible Business: Reimagining Sustainability and Success, Carol Sanford describes how businesses are adding another element to building an influential and profitable organization. That new aspect is: Be Responsible. Carol Sanford considers a responsible business to be one that that goes far beyond being green.
She offers the concept of being a co-creative partner in ensuring the vitality and health of all of the communities where it exists. For Carol Sanford the responsible business practices an entirely new type of management. The commitment of an organization to build better communities and and a better world creates a better company. It is also good business.
Carol Sanford is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.
The show airs live on Thursday, March 10, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
CEO of InterOctave, Inc., and author of the visionary and thought provoking book The Responsible Business: Reimagining Sustainability and Success, Carol Sanford describes how businesses are adding another element to building an influential and profitable organization. You will learn:
* What a responsible business really means
* How to take a systemic and holistic approach to creating a responsible business
* How the principle of the responsible business differs from corporate responsibility
* Why a responsible business partnership with communities is good business for all
Carol Sanford (photo left) is on a mission to create a better world, and she believes that business can and will play a major role in accomplishing that. "It will be more than just a responsibility program," she says. "Responsibility will be in the DNA of the business and everyone will participate to make a real difference."
To that end, Carol has been leading major consulting change efforts in both Fortune 500 and new-economy businesses for more than 30 years. Her client list includes long-term relationships with Colgate Europe and Africa and DuPont Canada, US, Asia and Europe. She also works with new-economy companies like Intel, Agilent and leaders of corporate responsibility such as Seventh Generation.
Carol is a judge and mentor for University of Washington Global Business Center Social Entrepreneur Competition, Seattle.
She combines her economic development experience with her extensive business education and background when working with Responsible Governance in Community, Provincial and Regional Policy and Education.
Carol has published dozens of works in 10 languages, including a series of articles in Executive Excellence, Stephen Covey's newsletter and At Work, a Berrett-Koehler Journal. She is the author of The Responsible Business: Reimagining Sustainability and Success (March 2011), Jossey-Bass, Publisher.
Central to Carol's philosophy and approach is a fresh look at what makes an organization truly responsible. "It's important to find out what differentiates your business from the crowd," she says, "and then thinking about how to do business so that communities, societies, and ecology as a whole are improved. These are not separate but interwoven pursuits. It's completely doable, and a conversation worth having."
She holds undergraduate degrees from UC Berkeley in Economics and Public Law and graduate degree from California State University, San Jose in Urban Planning. She currently lives in Seattle.
My book review of The Responsible Business: Reimagining Sustainability and Success by Carol Sanford.
Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with CEO of InterOctave, Inc., and author of the visionary and thought provoking book The Responsible Business: Reimagining Sustainability and Success, Carol Sanford as she describes how businesses are adding another element to building an influential and profitable organization. That new aspect is: Be Responsible. Carol Sanford considers a responsible business to be one that that goes far beyond being green.
She offers the concept of being a co-creative partner in ensuring the vitality and health of all of the communities where it exists. For Carol Sanford the responsible business practices an entirely new type of management. The commitment of an organization to build better communities and and a better world creates a better company. It is also good business on Blog Business Success Radio.
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