Managing Hispanic and Latino Employees by Louis E. V. Nevaer - Book review

Managing Hispanic and Latino Employees

A Guide to Hiring, Training, Motivating, Supervising, and Supporting the Fastest Growing Workforce Group

By: Louis E. V. Nevaer

Published: January 11, 2010
Format: Paperback, 288 pages
ISBN-10: 1576759458
ISBN-13: 978-1576759455
Publisher: Berrett-Koehler Publishers





"The ascent of Hispanics as a presence in the workforce, and the specific challenges the Hispanic, Latino, and Latin employee poses to managers, stands to be the defining labor trend in the United States in this century", writes Hispanic consumer and employment analyst and director of Hispanic Economics, Louis E. V. Nevaer, in his groundbreaking and insightful book Managing Hispanic and Latino Employees: A Guide to Hiring, Training, Motivating, Supervising, and Supporting the Fastest Growing Workforce Group. The author describes how Hispanic employees are making an enormous impact on workplaces, and shares his advice with non-Hispanic employers to better support and manage this increasingly important and dynamic group of employees.

Louis Nevaer draws on his own experience as a Hispanic-American and as an employment and consumer analyst to provide insights into this largest and fastest growing minority group. The author provides important background into cultural differences between Hispanic employees and those of the mainstream American managers and staff. The ability to develop the skills of Hispanic employees presents a competitive edge to the company. With the ability to speak Spanish, and to interact effectively with Hispanic and Latino customers, organizations embracing Hispanic employees will be on the forefront of business in the coming decades. With Baby Boomers retiring, the need for skilled employees in both staff and management roles will be filled by Hispanic employees. With the high birth rate of the growing Hispanic population, that is also in its prime working years, the bilingual and Spanish speaking customer is growing in importance. the ability to meet the needs of this growing market depends on understanding both the Hispanic employee and the Spanish speaking customer.



Louis E. V. Nevaer (photo left) understands that Hispanic and Latino employees and customers are not a homogeneous group. There are vast cultural differences between Hispanic people from different Spanish speaking countries. There are also differences between Hispanic immigrants and native born Americans of Hispanic descent. The author provides an important overview of those differences in an informative and culturally sensitive manner. These differences also have a profound impact on the relationships between employer and employee; as well as between Hispanic employees themselves. Louis Nevaer describes how to attract and retain the best Hispanic and Latino employees, and how to maintain a productive and effective workplace. The author also demonstrates how to overcome cultural issues, of which the employees may not even be aware, while empowering Hispanic employees to achieve success within the company and the larger community.

For me, the power of the book is how Louis E. V. Nevaer presents the crucial theoretical framework for understanding and working successfully with Hispanic employees. The author supports that background information with practical advice for utilizing the skills offered by a diverse workforce. These concepts are illustrated with real world examples of how companies are managing and developing Hispanic and Latino employees effectively. Louis E. V. Nevaer points to the tremendous opportunity presented to businesses of all sizes through the hiring and advancement of Hispanic employees and managers.

The author makes clear that employers were able to successfully add women and African-American employees to their labor force, and that the addition of Hispanic staff members is a further natural progression for all organizations. With the ability to offer products and services, as well as customer support in Spanish, the Hispanic employees present a powerful and important business advantage. Companies who take a leadership role in diversity will be the winners in the twenty-first century marketplace.

I highly recommend the essential and definite must read book Managing Hispanic and Latino Employees: A Guide to Hiring, Training, Motivating, Supervising, and Supporting the Fastest Growing Workforce Group by Louis E. V. Nevaer, to anyone serious about embracing and welcoming the vast talent pool of Hispanic and Latino employees. The author provides a comprehensive study of the Hispanic and Latino employee pool, both today and in the future. The demographic analysis presented in the book supports the author's concepts, and offers compelling evidence that the current and future success of a company depends upon the level of diversity within the organization's employee ranks. A crucial component of that diversity includes Hispanic and Latino employees at all levels of management and staff.

Read the timely and briliant book Managing Hispanic and Latino Employees: A Guide to Hiring, Training, Motivating, Supervising, and Supporting the Fastest Growing Workforce Group by Louis E. V. Nevaer, and add the dynamic and growing presence of the Hispanic and Latino employees to your company. The recruitment, development, and leadership potential of Hispanic employees and managers will help your company become industry leaders in the twenty-first century world of business.

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