CEO of Competitive Advantages, and author of the provocative and insightful book Outsmart the MBA Clones: The Alternative Guide to Competitive Strategy, Marketing and Branding, Dan Herman reveals the secret of immensely successful companies that are adored by their customers and yet are not imitated by their competition.
Dan describes how MBA programs, despite their apparent diversity, produce executives who think and act in a similar and predictable manner. This undermines the competitiveness of their companies, and provides a strategic advantage to those who recognize these biases and think differently.
Dan Herman is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.
The show airs live on Thursday, December 11, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
CEO of Competitive Advantages, and author of the provocative and insightful book Outsmart the MBA Clones: The Alternative Guide to Competitive Strategy, Marketing and Branding, Dan Herman reveals the secret of immensely successful companies that are adored by their customers and yet are not imitated by their competition. You will learn:
* Why branding is losing its power and turning into a commodity
* How to differentiate your brand from the competition
* How to develop an unbeatable strategy for your business
* How to create a monopoly for your product or service
Dr. Dan Herman (photo left) is an Advantagizer, a globally renowned expert in identifying growth opportunities, creating competitive advantages and even private monopolies for companies and brands. He integrates winning competitive strategies with profitable business models and psychologically powerful branding.
Dr. Herman is the co-owner and CEO of Competitive Advantages, an international firm specializing in strategy consulting and the development and marketing of knowledge based products. Together with his highly trained team, he creates Unique Success Formulas, Electrifying Marketing triumphs, Emotionally Significant Brands, and Short Term Hit brands, for his clients worldwide ranging from local mid-sized companies to Fortune Global 500 corporations.
Among the many organizations and brands Dr. Herman has worked with are:
Coca-Cola, IBM, Roche Pharmaceuticals, Motorola, Comverse, The Olympic Committee, Europcar, H. Stern, Starkist Tuna, and others
Dr. Herman is often invited to be the keynote speaker at international conferences; he facilitates seminars and workshops, and is frequently interviewed by the media in the various countries in which he is active. He has published dozens of academic and professional articles and e-booklets, and written chapters about his research and innovations for academic publications. Those who quote him, often refer to him as a “guru” of strategy, marketing and branding. He is cited on Google hundreds of times.
Dan Herman has also written three books to date, and his books as well as collections of his articles have been translated into a number of languages and published in several countries. All of his books will be published shortly in the US by Paramount Books.
My book review of Outsmart the MBA Clones: The Alternative Guide to Competitive Strategy, Marketing and Branding by Dan Herman.
Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with CEO of Competitive Advantages, and author of the provocative and insightful book Outsmart the MBA Clones: The Alternative Guide to Competitive Strategy, Marketing and Branding, Dan Herman reveals the secret of immensely successful companies that are adored by their customers and yet are not imitated by their competition. Dan describes how MBA programs, despite their apparent diversity, produce executives who think and act in a similar and predictable manner. This undermines the competitiveness of their companies, and provides a strategic advantage to those who recognize these biases and think differently on Blog Business Success Radio.
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