The She Spot
Why Women Are the Market for Changing the World -- and How to Reach Them
By: Lisa Witter, Lisa Chen
Published: June 1, 2008
ISBN: 9781576754726
Format: Hardcover, 187pp
Publisher: Berrett-Koehler Publishers
"Women are not a niche audience. They are the audience." write marketing experts and social activists Lisa Witter and Lisa Chen, in their important and groundbreaking book The She Spot: Why Women Are the Market for Changing the World -- and How to Reach Them. The authors demonstrate the vital importance of empowering women as the key to political campaign and non-profit organizational success.
Lisa Witter (photo left) and Lisa Chen, as top executives with socially conscious Fenton Communications, understand the key role that women play in social change and in building cooperative efforts to achieve their goals. As a result of their experience in the political arena and in charitable organization, the authors bring their considerable experience to their must read book. They shatter long held ideas about why women, as well as men, work toward important societal change. Women, through their natural empathy and connecting skills, are the crucial driving force for improving the lives of others and themselves.
Lisa Chen (photo left) and Lisa Witter turn business marketing concepts aimed at women upside down, and recharge them with a social conscience and political activism. The empowerment of women for political and social causes, transforms women from simply seen as consumers, to being the focal point of societal change. The authors recognize that women volunteer time and money to achieving larger goals than men. By helping women connect with others who share their concern for social issues, non-profit organizations and political groups will gain a powerful force for change.
For me, the power of the book is the recognition of the primary importance of women for creating positive societal improvement. The authors zero in on women as connectors who share ideas, and on the ability of women to empathize with others. As a result, women form the cornerstone for change, whether on a local, national, or global scale. The book is formatted into three sections that focus on understanding the she spot, hitting the she spot, and finding the she spot. Each part of the book deepens the reader's understanding of the topic through case studies, combined with the authors' extensive experience in the public sector.
I highly recommend The She Spot:Why Women Are the Market for Changing the World -- and How to Reach Them by Lisa Witter and Lisa Chen, to anyone in the political or non-profit sectors seeking to add the dynamism of women to their organization. Women are the strength behind societal change, and this book teaches how to recognize and cultivate the female force for any good cause.
Read The She Spot: Why Women Are the Market for Changing the World -- and How to Reach Them by Lisa Witter and Lisa Chen, and discover how the she spot is the sweet spot for empowerment, not only of women, but for all of society. Women are powerful forces of change, whose loyalty and commitment can change the world, making it a better place for everyone, regardless of gender or age.
* Publishing Note:
This book review first appeared at Our Love Affair With Books at Rosa Say's wonderful blog Joyful Jubilant Learning.
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