Publisher of BenBella Books, Inc. Glenn Yeffeth describes the major changes in the publishing industry that are taking place before our eyes. He also shares ideas about how business authors and authors in general are going from book to brand. He also discusses how entrepreneurs can benefit from putting their ideas into book form.
Glenn Yeffeth is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.
The show airs live on Thursday, July 16, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Publisher of BenBella Books, Inc. Glenn Yeffeth describes the major changes in the publishing industry that are taking place before our eyes. You will learn:
* How changes in the publishing industry are turning it upside down
* How the internet and technology are changing publishing forever
* How entrepreneurs can take advantage of these changes to write books
* How publishing and marketing of books will change in the future
Glenn Yeffeth (photo left) is Publisher of BenBella Books, Inc.. Before BenBella, Glenn was a corporate strategist and marketer who ran companies in Chicago, London and Dallas. BenBella Books, named after Glenn’s children Benjamin and Isabella, was created in fit of hysterical optimism about the potential for an independent publisher in Dallas. Glenn has an MBA in Marketing and Finance from the University of Chicago and a BA in History from Oberlin College. He can be reached at glenn@benbellabooks.com.
Glenn Yeffeth has fifteen years of management consulting, then had a career reinvention as a book publisher at BenBella Books, Inc.. BenBella was formed to bring cutting-edge marketing and technology ideas to publishing. BenBella Books has a published a number of very successful titles, including runaway health and nutrition bestseller THE CHINA STUDY, pop culture phenomenon FINDING SERENITY and the blowout success THE OPTIMAL HEALTH REVOLUTION.
BenBella Books, Inc. is a publishing boutique that aims to be the publisher of choice for a select group of authors who value personal attention, a partnership philosophy, flexibility and a creative approach to marketing.
Glenn Yeffeth blogs at the BenBella Publishing Blog.
Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with Publisher of BenBella Books, Inc. Glenn Yeffeth describes the major changes in the publishing industry that are taking place before our eyes. He also shares ideas about how business authors and authors in general are going from book to brand. He also discusses how entrepreneurs can benefit from putting their ideas into book form on Blog Business Success Radio.
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