The Yes Factor
Get What You Want. Say What You Mean.
By: Tonya Reiman
Published: June 28, 2011
Format: Paperback, 320 pages
ISBN-10: 0452297214
ISBN-13: 978-0452297210
Publisher: Plume
"Every day, many times a day, you are selling you - your ideas, beliefs, products, services, desires. No matter what you do for a living or what you hope to achieve in your personal or professional life, can change the impressions that you make on others by changing the way you communicate. Getting those yeses will ensure that you become your best you, your Alpha You", writes communications seminar and workshop leader, consultant, corporate trainer Tonya Reiman, in her very practical and insightful book The Yes Factor: Get What You Want. Say What You Mean.. The author describes how to coordinate one's speech, clothing, and body language to present a completely authentic and confident message that will result in achieving one's personal and professional goals.
Tonya Reiman demonstrates how sending mixed messages, where the speaker's movements and body language don't match their words, will result in mistrust, loss of credibility, and a failure to receive a yes answer. The author understands that effective communication is more than simply the spoken words, but also depends upon the entire impression created by the speaker. A mismatch of words and body language will be picked up by the listener, resulting in a loss of that important affirmative response. Tonya Reiman provides a complete overview of the concept of non-verbal communication, including how to improve your own body messages, and how to read the unspoken messages sent by others.
Tonya Reiman (photo left) recognizes that effective communication is a whole body experience. As a result, the author offers advice on dressing appropriately, speaking clearly and effectively, and ensuring that the body movements match the overall message. For the author, this total communication approach is not manipulative, but rather is one that builds rapport between people, and sets them at ease. Instead of antagonism, the approach leads to bonding. People are much more collaborative with people who they like and trust.
Sending the right complete message, and creating that crucial positive first impression, builds that comfort and trust factor with others. The author divides her complete message approach to persuasive communication as follows:
* Understand the Alpha You
* Recognizing the real power of words
* Knowing the non-verbal advantage
* Putting the entire communication together
For me, the power of the book is how Tonya Reiman combines the theory of persuasive communication with practical, hands on lessons for understanding how words are not the only factor in conveying a message. The author points out the critical concept that people are selling themselves at all times, including those moments when they least suspect it. As a result, Tonya Reiman provides a clear description of how and why people often send unintentional conflicting messages, resulting in a negative or indifferent response. To demonstrate the key aspects of non-verbal communications, the author provides numerous photographs that illustrate the concepts in action. As an added, and very valuable feature, Tonya Reiman also includes her twenty-one day plan for mastering the principles of persuasive communication.
I highly recommend the very straight talking and engaging book The Yes Factor: Get What You Want. Say What You Mean. by Tonya Reiman, to anyone seeking to improve their overall communications skills. This useful book will help to present the Alpha You in all circumstances, resulting in many more yeses, and a vastly improved business, professional, and personal life.
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