IBM Vice President, Social Business Evangelism, and author of Get Bold: Using Social Media to Create a New Type of Social Business, Sandy Carter, describes how to use social media tools and techniques to build a company that is more dynamic, collaborative, efficient, customer driven, and successful. Sandy Carter shares ideas for transforming any business into a top performing social business. Sandy Carter offers her six step AGENDA that covers all aspects of a business, inside and outside of the organization. Learn how to use social media to boost innovation, cost reduction, customer relationships, and talent management to create maximum business value through social media.
Sandy Carter is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.
The show airs live on Tuesday, December 13, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
IBM Vice President, Social Business Evangelism, and author of Get Bold: Using Social Media to Create a New Type of Social Business, Sandy Carter, describes how to use social media tools and techniques to build a company that is more dynamic, collaborative, efficient, customer driven, and successful. You will learn:
* What it means to be a social business
* Why social businesses are more profitable than non-social companies
* How to implement the AGENDA strategy to transform your company
* How to measure success in a social business
Sandy Carter (photo left) is a recognized leader in Social business, a best selling author, and one of the most influential women in Web 2.0 technology. As IBM Vice President, Social Business Sales and Evangelism she is responsible for setting the direction for IBM’s Social Business initiative, a $200B market opportunity. Due to her extensive knowledge of social businesses, she is a sought after speaker.
She is an avid social business evangelist, blogger, and twitterer. She was recognized in 2009 as Brand Leader of the Year by World Brand Congress and as one of the top 10 women in social media by Altimeter Group. She is the author of two best-selling books: one of which won the Silver Marketing Sherpa award in 2009.
My book review of Get Bold: Using Social Media to Create a New Type of Social Business by Sandy Carter.
Listen live on Tuesday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with IBM Vice President, Social Business Evangelism, and author of Get Bold: Using Social Media to Create a New Type of Social Business, Sandy Carter, as she describes how to use social media tools and techniques to build a company that is more dynamic, collaborative, efficient, customer driven, and successful. Sandy Carter shares ideas for transforming any business into a top performing social business. Sandy Carter offers her six step AGENDA that covers all aspects of a business, inside and outside of the organization. Learn how to use social media to boost innovation, cost reduction, customer relationships, and talent management to create maximum business value through social media on Blog Business Success Radio.
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