Consultant, editor, coach, Director of Communications at the Wharton School, University of Pennsylvania, and co-author of the insightful and information packed, social media best practices guide The Social Media Survival Guide: Everything You Need to Know to Grow Your Business Exponentially with Social Media, 2nd Edition, Sherrie A. Madia, Ph.D., describes how using social media is a different skill set from that of traditional public relations, marketing and communications. She shares the five mistakes made most frequently by new users of social media. She also points to the many failed corporate social media initiatives that resulted from failing to create and implement a plan, while not engaging fully as a social media participant. Sherrie presents nine steps for formulating and employing a successful social media plan. As Sherrie says, smart social media use that engages and build relationships can pay real dividends for your company.
Sherrie Madia is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.
The show airs live on Thursday, October 21, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Consultant, editor, coach, Director of Communications at the Wharton School, University of Pennsylvania, and co-author of the insightful and information packed, social media best practices guide The Social Media Survival Guide: Everything You Need to Know to Grow Your Business Exponentially with Social Media, 2nd Edition, Sherrie A. Madia, Ph.D., describes how using social media is a different skill set from that of traditional public relations, marketing and communications. You will learn:
* The five critical mistakes companies make with social media
* Why social media requires a strategy and a plan
* How to start small, train a team, and create a social media policy
* How to develop a successful social media marketing plan
Sherrie A. Madia, Ph.D. (photo left) has devoted her career to marketing and communications strategy and implementation. She serves as consultant, educator, and one-on-one coach to a broad range of clients. Her experience spans across media, from Baltimore Magazine and the Miami Herald, to Business Wire, and Cendant Corporation. She is currently Director of Communications, External Affairs, at the Wharton School of the University of Pennsylvania.
She serves on the Advisory Board of EyeCatcher Digital. Her dual roles as practitioner and academic span more than 15 years. She has served as Director of Communications and Research at Temple University, and teaches at the University of Pennsylvania, and the University of Phoenix, reaching thousands of students. She is an expert in online facilitation in higher education and professional development. She serves as Associate Adjunct Professor at Drexel University, where she received the Samuel J. Mercer Jr. Award for Distinguished Instruction and is a Lecturer at the Wharton School of the University of Pennsylvania, where she developed and teaches a course on Social Media and Communication Strategies.
She holds a Ph.D. in Mass Media and Communication from Temple University, a Master’s degree in Communication from the University of Miami, and a Bachelor of Arts in Writing Seminars from The Johns Hopkins University. She is a Fellow of the prestigious 21st Century Trust in London.
My book review of The Social Media Survival Guide: Everything You Need to Know to Grow Your Business Exponentially with Social Media, 2nd Edition by Sherrie A. Madia, Ph.D.and Paul Borgese.
Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with consultant, editor, coach, Director of Communications at the Wharton School, University of Pennsylvania, and co-author of the insightful and information packed, social media best practices guide The Social Media Survival Guide: Everything You Need to Know to Grow Your Business Exponentially with Social Media, 2nd Edition, Sherrie A. Madia, Ph.D., as she describes how using social media is a different skill set from that of traditional public relations, marketing and communications. She shares the five mistakes made most frequently by new users of social media. She also points to the many failed corporate social media initiatives that resulted from failing to create and implement a plan, while not engaging fully as a social media participant. Sherrie presents nine steps for formulating and employing a successful social media plan. As Sherrie says, smart social media use that engages and build relationships can pay real dividends for your company on Blog Business Success Radio.
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