Marketing and branding expert, speaker, Chief Nuancer and CEO of The Nuancing Group, and author of the idea packed and memorable brand building book Red Fire Branding: Creating a hot personal brand so that customers choose you!, Liz Goodgold, shares what she considers the most important secret in branding. People must remember you in order to do business with you. Your success, in today's highly competitive business world and economy, you must create a sizzling hot brand, and an unforgettable you. Liz shares proven tips and ideas to present your brand consistently and always with memorable flair. You will learn how businesses from entrepreneurs to large corporations can create a brand image that attracts and keeps customers. Your brand is important and Liz shows you how to make it smoking hot and you memorable to your clients and customers.
Liz Goodgold is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.
The show airs live on Tuesday, October 5, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Marketing and branding expert, speaker, Chief Nuancer and CEO of The Nuancing Group, and author of the idea packed and memorable brand building book Red Fire Branding: Creating a hot personal brand so that customers choose you!, Liz Goodgold, shares what she considers the most important secret in branding. You will learn:
* Why people must remember you to do business with you
* Why it's important to create a strong, memorable personal brand
* How to develop a brand that people will recall instantly
* How branding has worked so successfully for celebrities and business people
Liz Goodgold (photo left) is the author, senior media correspondent, and feisty red head you have seen on CNN, NBC, ABC, CBS and in The New York Times, and the Wall Street Journal. Many recognize her from her columns in Entrepreneur magazine reaching over 1 million each month.
Liz is a true American success story. Her own humble beginnings, unstoppable perseverance, and potent professional content make her a charming, funny and motivating force.
Despite early challenges, Liz started working for Arco Oil as a lobbyist and by the time she was 18, she was taking such luminaries as Bob Dole and Henry Waxman to lunch!
She now boasts 25 years of experience in every area of marketing, naming, branding, advertising and new media.
Liz’s early successes came when she had a chance to prove herself with the industry giants Quaker Oats, Macmillan Publishing and Times Mirror.
She took her first campaign for Times Mirror from infancy to a $9 million revenue stream.
In less than six months at Quaker Oats, she turned what was at the time, their little known Natural Cereal into the exclusive granola in more than 1500 Baskin-Robbins and TCBY stores.
Liz Goodgold has a world renowned reputation for developing winning names, taglines, and branding strategies, with guaranteed flawless recall, for companies such as Univision, AMN HealthCare, and Proflowers.com.
Liz even caught the eye of Simon Cowell ….Liz was hoping it was for her killer legs……. but no, he was interested in capturing her smart wit and on camera acumen for one of his shows, American Inventor.
Look for her to be back in front of the camera soon!
My book review of Red Fire Branding by Liz Goodgold.
Listen live on Tuesday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with marketing and branding expert, speaker, Chief Nuancer and CEO of The Nuancing Group, and author of the idea packed and memorable brand building book Red Fire Branding: Creating a hot personal brand so that customers choose you!, Liz Goodgold, as she shares what she considers the most important secret in branding. People must remember you in order to do business with you. Your success, in today's highly competitive business world and economy, you must create a sizzling hot brand, and an unforgettable you. Liz shares proven tips and ideas to present your brand consistently and always with memorable flair. You will learn how businesses from entrepreneurs to large corporations can create a brand image that attracts and keeps customers. Your brand is important and Liz shows you how to make it smoking hot and you memorable to your clients and customers on Blog Business Success Radio.
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