Pricing expert, and Founder of Culture of Profit LLC, and author of the revolutionary and pricing myth shattering book The 1% Windfall: How Successful Companies Use Price to Profit and Grow, Rafi Mohammed, describes how pricing of products and services has long been overlooked as a powerful business strategy. He discusses how various pricing techniques can ensure the highest profit even during an economic downturn. Rafi dispels many of the myths surrounding pricing and provides a starting point for a serious reevaluation of pricing policies within companies. With pricing strategies being so underutilized in companies, a stronger approach to pricing strategy can yield immediate profit gains. Learn many of the revolutionary pricing strategies available to your company and discover how to increase profits through proper pricing techniques.
Rafi Mohammed is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.
The show airs live on Thursday, June 3, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Pricing expert, and Founder of Culture of Profit LLC, and author of the revolutionary and pricing myth shattering book The 1% Windfall: How Successful Companies Use Price to Profit and Grow, Rafi Mohammed, describes how pricing of products and services has long been overlooked as a powerful business strategy. You will learn:
* Why pricing is an underutilized source of profit
* How a pricing strategy builds profits, growth and shareholder value
* How to develop a pricing strategy and implement it successfully
* Some simple pricing tactics any company can use for fast profitable results
Rafi Mohammed (photo left) has been working on pricing issues for the last 20 years. He is the founder of Culture of Profit LLC, a Cambridge, Massachusetts-based company that consults with businesses to help develop and improve their pricing strategy. He also holds the title of Batten Fellow at the University of Virginia's Darden Graduate School of Business (in residence, Spring 2001). A frequent commentator on pricing issues to the print media, Rafi has also made prime time appearances on CNBC as an expert pricing commentator.
He is the author of The Art of Pricing (Crown Business, October 2005), which is the first managerially relevant book on pricing and has been translated into seven foreign languages. He is a co-author of Internet Marketing: Building Advantage in a Networked Economy (second edition - April 2003, McGraw-Hill/Irwin) which has been adopted by over 200 universities globally. Rafi's follow-up pricing book, The 1% Windfall: How Successful Companies Use Price to Profit and Grow, was published by HarperBusiness in March 2010.
Rafi's doctoral dissertation focused on bundling, one of the most popular yet least understood pricing tactics. He developed a new theoretical bundling model and presented the first empirical test on the profitability of bundling using data from the rock concert industry. This research was published in the Rand Journal of Economics, a leading academic economics journal. Rafi has previously worked on pricing issues at the FCC during the telecommunications deregulation and Monitor Group. He has testified as a pricing expert in six public policy commission hearings.
Rafi was born in Milwaukee and raised in Cincinnati. He is an economics graduate of Boston University, the London School of Economics & Political Science, and Cornell University (Ph.D.).
My book review of The 1% Windfall: How Successful Companies Use Price to Profit and Grow by Rafi Mohammed.
Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with pricing expert, and Founder of Culture of Profit LLC, and author of the revolutionary and pricing myth shattering book The 1% Windfall: How Successful Companies Use Price to Profit and Grow, Rafi Mohammed, as he describes how pricing of products and services has long been overlooked as a powerful business strategy. He discusses how various pricing techniques can ensure the highest profit even during an economic downturn. Rafi dispels many of the myths surrounding pricing and provides a starting point for a serious reevaluation of pricing policies within companies. With pricing strategies being so underutilized in companies, a stronger approach to pricing strategy can yield immediate profit gains. Learn many of the revolutionary pricing strategies available to your company and discover how to increase profits through proper pricing techniques on Blog Business Success Radio.
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