Shire Pharmaceuticals CEO Matthew Emmens, co-author of the imaginative and visionary business fable Zenobia: The Curious Book of Business, tells the story of young job applicant Moira who stays true to her vision, which helps to revitalize the fictional Zenobia Corporation, after its decline from its former greatness. Through the power of the symbolic narrative, Matthew Emmens demonstrates the power of creative thinking, discovering new ideas, and the ability of an ordinary person to act as the catalyst for change.
Matthew Emmens is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.
The show airs live on Thursday, May 15, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Shire Pharmaceuticals CEO Matthew Emmens, co-author of the imaginative and visionary business fable Zenobia: The Curious Book of Business, demonstrates the power of creative thinking, new ideas, and the ability of an ordinary person to act as the catalyst for change. You will learn:
* Why it only takes one person with vision and creativity to change a company
* How a stagnant and stifling company culture can be revitalized for success
* How to apply creative thinking within an organization
* Why unconventional thinkers should be sought out by employers
Matthew Emmens (photo left) joined Shire Pharmaceuticals Group PLC as chief executive and member of the board in March 2003.
Matthew Emmens, 56, began his career in international pharmaceuticals in 1974 when he joined Merck & Co. He held a wide range of sales, marketing and training positions with Merck & Co before moving to help establish Astra Merck, the joint venture with Astra Pharmaceuticals. He later became its president and chief executive. Astra Merck Inc. became an independent, top 20 US pharmaceutical company with annualised sales in excess of $4 billion and 4000 employees.
In 1999 he joined Merck KGaA and established EMD Pharmaceuticals, the company’s US prescription pharmaceutical business. He was most recently based in Darmstadt, Germany as president of Merck’s global prescription pharmaceuticals business, which in the year 2002 achieved sales of US $2 billion.
Matthew graduated from Fairleigh Dickenson University in Rutherford, New Jersey, US, with a BS in Business Administration.
My book review of Zenobia: The Curious Book of Business by Matthew Emmens with Beth Kephart.
Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with Matthew Emmens, co-author of the imaginative and visionary business fable Zenobia: The Curious Book of Business, as he demonstrates the power of creative thinking, unleaching new ideas, and the ability of an ordinary person to act as the catalyst for change, for building your successful business on Blog Business Success Radio.
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