Copernicus Marketing Consulting CEO Kevin Clancy, co-author of the important new book Your Gut Is Still Not Smarter Than Your Head: How Disciplined, Fact-Based Marketing Can Drive Extraordinary Growth and Profits, describes how disciplined, accountable marketing practices, including state of the art market research techniques, to get quantifiable results to build your business success.
Kevin Clancy is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.
The show airs live on Thursday, May 29, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Kevin Clancy describes how disciplined, accountable marketing practices, including state of the art market research techniques, to get quantifiable results. You will learn:
* Why fact-based marketing is more effective than gut instinct
* How to do a self assessment of your current marketing plan
* How reliable market research data will identify your ideal target market
* How to use advertising dollars more effectively
Kevin J. Clancy, Ph.D. (photo left), is the co-founder, chairman, and CEO of Copernicus Marketing Consulting. Kevin Clancy, Peter C. Krieg, and partners opened the doors to Copernicus in 1993 with one mission: to transform the way companies think about and practice marketing. The firm takes its name from 16th century scientist Nicolaus Copernicus. Just as Nicolaus Copernicus proved that the sun, not the earth, is the center of the solar system, Kevin Clancy argues that marketing, not finance or operations, is the center of the business solar system.
Prior to Copernicus, Kevin Clancy founded and served as Chairman of Yankelovich Clancy Shulman. Earlier in his career, Kevin Clancy was Vice President for Research Services at BBDO Worldwide, and held faculty appointments in Sociology and Marketing at The Wharton School of the University of Pennsylvania and Boston University's School of Management. Clancy received his B.A. and M.A. degrees in Sociology and Economics from the City University of New York and his Ph.D. in Research Methods and Statistics from New York University.
Kevin Clancy has published numerous articles on advertising, marketing, and social science research and has consulted for three decades with major corporations around the world, including American Express, AT&T, McDonald's, ExxonMobil, Pepsi, Pfizer, Saks Fifth Avenue, The New York Times, and Universal Studios.
Kevin Clancy has co-authored seven books, including two business best-sellers: The Marketing Revolution: A Radical Manifesto for Dominating the Marketplace (HarperCollins 1992); Marketing Myths That Are Killing Business: The Cure for Death Wish Marketing (McGraw-Hill 1993); Simulated Test Marketing: Technology for Launching Successful New Products (Lexington Books 1994); Uncover the Hidden Power of Television Programming (Sage Publishing 1999); Counterintuitive Marketing: Achieve Great Results Using Uncommon Sense (Free Press 2000); Market New Products Successfully (Lexington Books 2006); and Your Gut Is Still Not Smarter Than Your Head: How Disciplined, Fact-Based Marketing Can Drive Extraordinary Growth and Profits (John Wiley & Sons 2007). The American Marketing Association Foundation named Counterintuitive Marketing as one of the top five books in marketing in the past three years.
Kevin Clancy is involved with numerous professional organizations, including the American Marketing Association, the Advertising Research Foundation and the Market Research Council. Kevin Clancy frequently speaks at professional conferences throughout the Americas, Europe, and Asia and is a respected judge in major advertising and marketing competitions.
My book review of Your Gut Is Still Not Smarter Than Your Head: How Disciplined, Fact-Based Marketing Can Drive Extraordinary Growth and Profits by Kevin Clancy and Peter Krieg.
Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with Copernicus Marketing Consulting CEO Kevin Clancy, co-author of the important new book Your Gut Is Still Not Smarter Than Your Head: How Disciplined, Fact-Based Marketing Can Drive Extraordinary Growth and Profits, as he describes how disciplined, accountable marketing practices, including state of the art market research techniques, to get quantifiable results to build your business success on Blog Business Success Radio.
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