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Monday, December 11, 2006
What No One Ever Tells You About Blogging and Podcasting by Ted Demopoulos - Book Review
What No One Ever Tells You About Blogging And Podcasting
Real-life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere
Author: Ted Demopoulos
Published: Nov 1, 2006
ISBN: 1419584359
Format: Paperback, 211pp
Publisher: Dearborn Trade Pub
Blogging and podcasting are changing the face of business communications in new and exciting ways. Blogger, speaker, and business consultant Ted Demopoulos takes the novice and experienced blogger through real life discussions, with a who's who of bloggers and podcasting experts, in his latest book titled provocatively What No One Ever Tells You About Blogging And Podcasting: Real-life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere.
Ted Demopoulos understands the power of blogs and podcasting for growing a business, and his passion for these new media is captured in the book. Sharing ideas and conversations are a crucial aspect of the blogging experience, and the book relies heavily on discussions with leading bloggers. Reading like a series of blog posts, the book is structured from the formulation of the blogging idea and the blog's overall development, to the myriad of uses that blogs and podcasts can perform for a company. Like a good blog, the chapters can be read in any order, without losing their impact.
Ted Demopoulos (photo left) maintains his own blog at The Ted Rap which Ted states in the book has raised his business profile tremendously. As a blogging business person, Ted discusses ideas with many of the best known business bloggers, and records the conversations in the book. It was a delight for me to discover so many bloggers who I know well, and whose blogs I read on a regular basis. That trust and familiarity was built through blogs, and Ted does a fine job of conveying that sense of community in his book.
For the more experienced blogger, the sections on monetizing a blog are a must read collection of ideas and recommendations. Whether the business blog is designed as a profit centre in and of itself, or as a promotional vehicle for the company's core enterprise, the concepts for making money from a blog are essential reading. At the same time, the information presented on podcasting and widening the scope of the written blog are a crucial component of the book's message. Presented in an easy to understand manner, podcasting will no longer be a mystery to many bloggers, after a study of those chapters.
For me, the power of the book is in the conversations with leading bloggers on the various topics. The people bring the book to life and add insights into blogging that are rarely found in one spot. The book promises to tell you What No One Ever Tells You About Blogging And Podcasting: Real-life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere and makes good on that promise.
I recommend What No One Ever Tells You About Blogging And Podcasting: Real-life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere for the beginning blogger to discover the basics of the powerful new media of blogging and podcasting. The book is also essential reading for experienced bloggers to help take their blogs to a higher level of success.
Read What No One Ever Tells You About Blogging And Podcasting: Real-life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere. Ted Demopoulos is telling about blogging and podcasting like it is for the real world.
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