Blogger and broadcaster Chuck Zimmerman, of AgWired, describes how talking press releases and the audio power of podcasts can boost your company's media coverage, as my internet radio show guest on Blog Business Success.
The show airs live on Thursday, December 7, at 8:00 pm Eastern Time.
Chuck Zimmerman discusses how you can take your media relations to the next level by putting a voice to your communications efforts. You will learn:
* How podcasts can expand your customer base
* How audio press releases can gain your business more media attention
* How to set up a podcast as a talking press release
* How to get the podcast press release picked up by the various news media
Chuck Zimmerman (photo left) is the President and co-owner, along with his wife, Cindy, of ZimmComm New Media, located in Holts Summit, MO.
ZimmComm specializes in blogging, podcasting, and using these tools for various types of internal and external marketing purposes like public relations and communications. The company currently publishes several blogs and podcasts of its own.
The company specializes in the production of news releases utilizing multi-media content like audio, video and images. They have a branded service called AgNewsWire which focuses on distributing releases to agricultural journalists. Recently the company has adapted their multi-media release service to create virtual press rooms for organizational events.
Chuck is a graduate of the University of Florida College of Journalism and has worked in public relations and broadcasting for over 20 years. He has primarily worked with clients involved in agribusiness and still specializes in agricultural communications.
Chuck is the editor of the only blog on agricultural marketing and communications, AgWired. He posts prolifically on the subject and from locations around the world. He also hosts a weekly podcast on agricultural marketing called the ZimmCast.
Chuck is a member of the National Agri-Marketing Association, National Association of Farm Broadcasters, American Agricultural Editors Association, Livestock Publications Council, International Federation of Agricultural Journalists and Jefferson City Chamber of Commerce.
Listen Live, Thursday at 8:00 pm Eastern time, by clicking the media player.
If you miss this very informative show, it will be available for download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
Let's talk with Chuck Zimmerman about podcasting and talking press releases and how they can take your media relations to the next level, on Blog Business Success Radio.
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