There is a common misconception out there that blogs are still "personal diaries". While those "I had a cheese sandwich for lunch" type blogs are still out there, they are only part of the blogging landscape.
There are many political blogs that rival major newspapers for readership. They tend to cover news and issues that either the mainstream media ignore, or are afraid to touch.
There is a fast growing field of business blogs, in which I maintain a strong interest. Business blogs enable companies to create powerful personal relationships, with their customers and clients, present and future. Blogs also put a personal and human face on the business.
Many business blogs keep their readers up to date on industry news and happenings in their business sector. Business blogs cover industry news, ranging from the Oklahoma wine industry, to US real estate in general and Florida real estate in particular.
New product information, and news of its development reaches the important "early adopter" market segment through blogs. These technology savvy people want to be on the bleeding edge of technolgy. To find that edge, they turn to business bloggers for the inside scoop.
Microsoft has many employees writing blogs in their area of expertise. Microsoft bloggers definitely help the company, from a business and marketing standpoint, as blog readers get to know the people behind the business.
Adding a business blog to an existing static website will enhance your rankings in the search engines. Because search engines love fresh content and lots of incoming links, blogs and search engines are a marriage made in heaven.
The often daily blog posts attract the search engine spiders, leading blogs to be crawled often on a daily basis. The generous freely linking practices of bloggers, lends itself to powerful search engine results, for their most important keywords.
The total incoming links lead to powerful Google PageRanks. Many new blogs reach PR5 in two months or less.
Are you interested in business blogging now?
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