Blog topics running low: Let your readers help

Have you ever experienced that brief moment of panic, when you thought you had nothing to write about?



You wanted to post, but no ideas would filter into your brain, to escape through your fingers. No topic time had arrived, and there was no way out.



The endlessly entertaining and creative Sugarmama has solved the problem.



By taking the obvious step of using "audience-driven blogging", Sugarmama has taken the obvious step of asking her readers what they want to see on her blog.



Consulting with your readership is simply good marketing.



In most progressive businesses, the management will survey its customer base, to discover what products and services they want to buy. In less customer oriented companies, management simply decides what products to offer, and attempts to create a market for them.



Often these attempts to create demand are futile and expensive failures. Customer needs are not met by the business, so the consumer votes with their feet and shops elsewhere. People will buy from businesses that are responsive to their needs and wants.



It works that way in blogging too.



Sugarmama has responded to the wishes of her readership. She asked them what they wanted to read and responded by providing it.



Blogs that fail to provide content, that is interesting to their readers, will soon find themselves without an audience.



By asking your readers what they want, you can solve two problems at once.



You solve the problem of not having any topics, as they are provided by your regular visitors.



You increase your returning visitor traffic as you are providing the posts that they want to read.



It's simply good marketing