Friday, April 23, 2004

Blog traffic with special events

Public relations and marketing professionals have been using special events and series since the beginning of time.



The need to attract attention, to market a product or service is universal. Your blog can always use more visitor traffic. If you are using a business blog to generate customer relationships, added visitors can turn into long term customers and clients.



You will want to increase your visitor traffic flow.



One time proven technique is the creation of the special occasion, or ongoing special series of occasions. We see that ongoing program at work with the highly successful Carnival of the Capitalists series.



The Carnival of the Capitalists moves weekly, from one host blog to another. The overall effect is one of providing single occasion special events for each new blog host.



The same principle can be applied to your own blog. All that is required is a little imagination and a bit of promotion. Since all bloggers are gifted with creativity, the possibilities are endless.



One area of the blogosphere, where imagination and creativity are the order of the day, is in the humour and comedy blogs.



Comedic blogger Gary Bibb, of the very popular Bibb's Revenge, has given some old ideas a brand new twist.



In a highly imaginative technique to build readership, while maintaining his committment to humour, Gary has created Access Bloggerwood.



In this very creative program, Gary interviews other members of the blogging community, in extremely offbeat and humourous conversations via instant messenger. The result is then posted on Bibb's Revenge for all to read.



While the subject matter may not be for all tastes, the interviews have given Gary Bibb's blog some well deserved attention. The ongoing series has no shortage of bloggers, ready and willing to be grilled, by Gary's rather unusual form of interviewing. Let's put it this way, he's not your standard late night talk show host.



As an ongoing event series, Access Bloggerwood has worked very well in generating interest in Gary's blog.



While you don't have to go to the extremes of Bibb's Revenge, you can very easily find topics and subject matter suitable for your own blog.



By providing a rather unusual blog promotional idea, I'm showing you that special events and series can work for any blog.



Create a special occasion or series today.

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