Titles for your blog posts?
Of course you have them.
Do you know how important titles are to search engines?
Google and the fast rising Inktomi (possibly becoming the main source for Yahoo searches) like blog post titles. They key on them, in fact.
When you post a title for your latest blog entry, and you aren't inclined to use a pun, joke, or similar type label, consider one with your chosen keywords. As you know, keywords are the terms people place in the search box, when they are searching for information.
Since titles are prominently placed on the page, and often in bold, titles carry extra weight in the various internet search engines.
Optimizing for Inktomi, in particular, places strong emphasis on bolded print titles. Inktomi also likes high placement of those bolded words on the page. If you want future high rankings in Yahoo searches, that bold lettering may be a policy to adopt.
Titles are also important for RSS feeders.
The blog post title is how the various RSS feed services list and search their blog databases. Good informative labelling, of your blog entries, can help you get a boost in the RSS feed community as well.
RSS feeds are searched by keywords too. People look for interesting posts by entering search terms. Make certain your blog is included, by using those sought after keywords.
Make sure your title reflects the keywords you are optimizing for in RSS feeds. Search engine benefits will follow along naturally.
Think good titles for your blog posts.
Titles aren't just for books anymore.
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