Friday, February 20, 2004

Blog stats: helping your readers

It's often considered to be bad form, according the stiff upper lip types who care about such niceties, to post about your blog statistics.



They say it's not interesting to your readers. Perhaps it is boring to some readers, but I am personally very interested in other bloggers' stats.



Maybe I'm a minority of one, but I like to know how long you've blogged, your total number of posts, and how many incoming links you have. I care how many visitors find their way to your blog, and from whence they arrived. Was their road in via a link from another blog or website, or did your reader find your corner of the internet from a search engine?



Those are interesting quesions you should be addressing. They are not only for your own benefit, but that of your visitors as well.



I have advised my readers to analyze their visitor counters before. By reading the visitor logs, you can determine if your visitors are heavily new ones or repeat returnees. Those bloggers who find a high degree of turnover in readers, and little repeat visitor traffic, may find a requirement to change their subject matter. After all, if no one returns to read it, perhaps it's not all that exciting to anyone.



If you are getting a heavy influx of visitors from search engines, your blog is probably optimized well for those keywords. Those are topics in which your readers have shown an interest. After all, if they searched them and clicked on your link, they must want to read about those subjects. I would suggest writing more posts on those keywords.



Keeping track of your incoming links, and the type of blog that links to yours, is also of interest. Of particular interest to you, should be the blogs that link to yours without asking for a return link. They linked to your blog because they enjoyed reading your subject matter. Be sure to include a few posts of interest to them, as their own readers probably will enjoy your material as well.



it's always interesting, to me at least, about how many blog posts you have written in total. Longer running blogs should have fairly strong daily traffic and regular return visitors. If that is the case, your blog is certainly providing information of interest to your niche readership.



As always, keep a close watch on the ratio of your new readers to your returning visitors. Too few returnees could be an early signal of readership decline. Heed the warnings, and provide some extra good and targeted posts, especially for those regular readers.



By being a bit "navel gazing", you can help provide the type and quality of posts your readers desire.



Don't think of yourself a hit obsessed blogger, but rather as a reader concerned blogger.



Use your statistics to benefit your readers.

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