Publicity and bloggers

I have written a few times about the value of blogs to your public relations and publicity efforts.



By keeping and maintaining a business blog, you have a built in press release, updated on a daily basis. All you have to do is alert the mainstream media.



Now, there is a new twist on the same theme.



Jay Solo was writing about the problem of receiving his first comment spam. I just got some comment spam on this blog, and I don't know how to remove it from my third party commenter.



While the evils of comment spam were being pointed out, Jay made another interesting observation. The spammer, craving attention to their rather pitiful efforts at being regarded as humanity, could have done the following:



"The smart thing would be for them to have created a blog as an adjunct to their site, covering internationalization and other business issues. Then they could have introduced themselves to me (and other bloggers) for a plug or a link, or maybe offered to get on the list of future CotC hosts. Boom, you're on Google! Heck, contacting someone like BusinessPundit with a "press release" of sorts might have gotten you a mention. Just as you'd hope to get by sending press releases to the mainstream business press."



The interesting part here is the discussion of how other bloggers can be sent press releases. It's so obvious, it is often overlooked.



Many of the major bloggers have traffic approaching that of small to medium sized daily newspapers. Some lesser lights, but still heavily visited, have over 1000 unique readers per day.



Bloggers are now ideal targets for press releases themselves.



Since most bloggers (well maybe not Jeremy Wright) have a constant need to find "a topic". It's one of the most difficult parts of the...I just can't resist saying this...the blogging experience.



Topics are gold, whether for the blogger or the mainstream media (who call them story ideas.



Press releases solve the blogger's dilemma.



Instant topic!



The blog owner who sends out a release to the larger readership bloggers, and selected niche bloggers, may find a mention on the so-called "A List". The resulting influx of traffic, should send the previously unknown blogger's visitor counter logs, into a major upward spiral.



When you send out your press releases to the mainstream media, don't neglect to send them to other bloggers in your niche area.



You may find your blog mentioned elsewhere.