Board member of Martha Stewart Living Omnimedia, former corporate CEO, Undersecretary of State for Public Diplomacy, and author of the glass ceiling smashing and empowering book I'd Rather Be in Charge: A Legendary Business Leader's Roadmap for Achieving Pride, Power, and Joy at Work, Charlotte Beers, describes why women are so underrepresented in the highest echelons of corporate leadership. Charlotte Beers shares her insightful and often provocative reasons for why so many women have not broken through the glass ceiling and into top leadership roles. Charlotte presents the alternative to the standard recommendations for women, and recommends that women become their best authentic selves at work. To change the way women perceive themselves, and how others at work view them, is essential for achieving the corner office. Charlotte shares her own story, and the lessons she learned along the way, and offers guidance to other women who seek to lead, inspire, and influence others. Women can achieve the top leadership roles, but they must remove their self created obstacles to achieving their own destiny.
Charlotte Beers is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.
The show airs live on Tuesday, May 22, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Board member of Martha Stewart Living Omnimedia, former corporate CEO, Undersecretary of State for Public Diplomacy, and author of the glass ceiling smashing and empowering book I'd Rather Be in Charge: A Legendary Business Leader's Roadmap for Achieving Pride, Power, and Joy at Work, Charlotte Beers, describes why women are so underrepresented in the highest echelons of corporate leadership. You will learn:
* Why women do not achieve top corporate leadership roles
& What factors hold women back from achieving their full leadership potential
* How women can overcome the barriers that stand in their way to the top
* Why some of the conventional ideas about women's success need rethinking
Charlotte Beers (photo left) has combined her business insight with an innate Southern charm,as she was born in Texas, to become highly successful in the competitive world of advertising and marketing, which in turn took her on to the position of Undersecretary for Public Diplomacy and Public Affairs reporting to Secretary of State Colin Powell. Charlotte was named “the most powerful woman in advertising” and was called “the queen of Madison Avenue.” Featured on the cover of Fortune Magazine and Business Week Magazine as one of the most powerful women in America, her mantra of the difference between products and brands revolutionized major ad campaigns, bringing unprecedented success to her clients and the advertising agencies she managed.
Charlotte began her career in advertising as an account executive at J. Walter Thompson Advertising, becoming the first female Senior Vice President in the firm's history. From J. Walter Thompson, Charlotte was called to bring her skills as a turnaround agent to Tatham-Laird & Kudner as CEO. During her time as Tatham’s CEO, their billings tripled and major accounts were brought under the company's umbrella. Her success led her to her next position as Chairman/CEO of Ogilvy & Mather Worldwide, a $5.4 billion, 8,000-employee, multinational advertising agency. In her five years with the firm, billings increased by $2 billion. Harvard Business School and many other universities still teach this best-selling case study on leadership titled “Charlotte Beers at Ogilvy.”
From 2001 to 2003, she served as Undersecretary of State for Public Diplomacy & Public Affairs, taking on the task of bringing Brand America to the world, with special focus on the Middle East. For her service, Charlotte was awarded the Distinguished Service Medal, the State Department's highest honor.
Charlotte’s additional accolades include the “Legend in Leadership Award” from the Yale School of Management, being named one of Glamour Magazine's “Women of the Year,” the Sara Lee Frontrunner Award and the esteemed Matrix Award from the New York Women in Communications. Charlotte was also inducted into the Advertising Hall of Fame in 2009.
Charlotte currently serves on the Board of Martha Stewart Living Omnimedia and conducts seminars throughout Europe and the United States called “The X Factor,” “X” representing the potential of women to lead. The workshops have given women the tools to take charge, find pride and power at work, and to learn to never miss a moment to lead in the many industries they represent.
My book review of I'd Rather Be in Charge: A Legendary Business Leader's Roadmap for Achieving Pride, Power, and Joy at Work by Charlotte Beers.
Listen live on Tuesday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with board member of Martha Stewart Living Omnimedia, former corporate CEO, Undersecretary of State for Public Diplomacy, and author of the glass ceiling smashing and empowering book I'd Rather Be in Charge: A Legendary Business Leader's Roadmap for Achieving Pride, Power, and Joy at Work, Charlotte Beers, as she describes why women are so underrepresented in the highest echelons of corporate leadership. Charlotte Beers shares her insightful and often provocative reasons for why so many women have not broken through the glass ceiling and into top leadership roles. Charlotte presents the alternative to the standard recommendations for women, and recommends that women become their best authentic selves at work. To change the way women perceive themselves, and how others at work view them, is essential for achieving the corner office. Charlotte shares her own story, and the lessons she learned along the way, and offers guidance to other women who seek to lead, inspire, and influence others. Women can achieve the top leadership roles, but they must remove their self created obstacles to achieving their own destiny on Blog Business Success Radio.
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