Well known blogger, CEO and founder of Small Business Trends and BizSugar, Anita Campbell; and visual communication designer and blogger, David Langton, co-authors of the idea packed and very hands on book Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design, describe the importance and impact of visual elements in all marketing materials. Anita and David offer insights into the power of a compelling visual component in everything from websites to brochures to product packaging. They provide ideas for visual marketing that include games, cartoons, infographics, and mobile apps. Discover how even the most jaded and distracted customers will find their attention captured by powerful images of all types. Learn how your small business can out-compete much larger competitors through the application of arresting visual marketing images in all of your marketing materials.
Anita Campbell and David Langton are my internet radio show guests on Blog Business Success; hosted live on BlogTalkRadio.
The show airs live on Thursday, May 3, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Well known blogger, CEO and founder of Small Business Trends and BizSugar, Anita Campbell; and visual communication designer and blogger, David Langton, co-authors of the idea packed and very hands on book Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design, describe the importance and impact of visual elements in all marketing materials. You will learn:
* What visual marketing is and why it is so important
* How to incorporate visual marketing elements into your marketing
* Why visual marketing works in all media and marketing materials
* How successful small businesses have used visual marketing successfully
Anita Campbell (photo left) is Founder and CEO of Small Business Trends, an online community reaching over 2,000,000 small business owners annually.
After a career as a corporate attorney, Anita became an entrepreneur. Always fascinated with the Web, she now is in the online publishing business providing advice, tips and information for small businesses and entrepreneurs via websites and social media.
What started in 2003 as one website solving a simple problem (how to publish articles online for a monthly newsletter), has since turned into a portfolio of award-winning websites serving the small biz community, including Small Business Trends and BizSugar.
Anita Campbell is the Founder of the Small Business Book Awards and the Small Business Influencer Awards.
She holds a B.A. from Duquesne University and a J.D. from the University of Akron Law School.
David Langton (photo left) is a visual communication designer, and co-author of Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design (Wiley Publishers) was recognized in Graphic Design USA's annual review of designers in America as one of the People to Watch. David is co-founder with Norman Cherubino of Langton Cherubino Group whose work is featured in Designing for the Greater Good (HarperCollins).
David has more than 20 years experience providing conceptual direction for Fortune 500 companies and serves as a consultant to leaders and marketing executives of small and medium businesses.
Langton Cherubino Group is a communications design firm, based in NYC, dedicated to improving the way that businesses and their audiences interact. Our visual, messaging, and interactive solutions provide the visual intelligence needed to inform and captivate and have served some of the best-known names in health care, finance, business and philanthropy. Langton Cherubino Group created the award-winning national wellness program for Pfizer, the largest drug company in the world; online videos for Unilever; segmented marketing kits for the Ernst + Young; and a new logo and branding system for Greater New York Hospital Association.
David analyzes the effectiveness of communication programs and directs the development of strategic positioning with creative and unique solutions. His work has been honored with awards from International Golden Quill for Strategic Communications, Apex Grand Award, International Association of Business Communicators and the Great Design Show International Competition.
David's work as a cartoonist has been featured in Funny Times, Comic Relief Magazine, Success Meetings Magazine and The Best of the Best American Humor (Three Rivers Press/Random House). David is often quoted in business press including, most recently, Crain's New York Business and Entreprenuer.com. He is frequently featured in design publications such as Step Inside Design, Graphic Design USA and How Magazine. He was featured in the Designer's Survival Manual (How Books). David spoke at the NAVA variable annuity communications seminar in Washington and has made frequent presentations about corporate identity design, employee benefits launches and integrated marketing solutions.
David is a former design manager of corporate communications for Home Life Insurance Company and is a graduate of the Rhode Island School of Design where he earned a Bachelor of Fine Arts degree in graphic design. He also pursued writing and liberal arts studies at Brown University.
My book review of Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design by David Langton and Anita Campbell.
Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with well known blogger, CEO and founder of Small Business Trends and BizSugar, Anita Campbell; and visual communication designer and blogger, David Langton, co-authors of the idea packed and very hands on book Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design, as they describe the importance and impact of visual elements in all marketing materials. Anita and David offer insights into the power of a compelling visual component in everything from websites to brochures to product packaging. They provide ideas for visual marketing that include games, cartoons, infographics, and mobile apps. Discover how even the most jaded and distracted customers will find their attention captured by powerful images of all types. Learn how your small business can out-compete much larger competitors through the application of arresting visual marketing images in all of your marketing materials on Blog Business Success Radio.
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