Seven Keys to Imagination
Creating the future by imagining the unthinkable and delivering it
By: Piero Morosini
Published: April 1, 2011
Format: Paperback, 256 pages
ISBN-10: 9789814276894
ISBN-13: 978-9814276894
Publisher: Marshall Cavendish Corp/Ccb
"For imaginative individuals and organizations, a purposeful mission to serve others transforms an endless flow of new imaginary thoughts into a more deliberate and results-oriented creative process that ought to deliver in the real world the challenging mental images of the future that were evoked in the first place", writes internationally recognized keynote speaker, leadership expert, and gifted thinker Piero Morosini, in his thought provoking and revolutionary book Seven Keys to Imagination: Creating the future by imagining the unthinkable and delivering it. The author guides the reader on a journey through time, space, and the mind toward a deeper understanding of the power of the human imagination to create different futures that lead to personal and business success.
Piero Morosini recognizes that imagination is not always appreciated or demanded by employers. The author challenges both companies and individuals to take the leap of faith toward the unlimited futures that await creation through the power of the unleashed imagination. The barriers to imagination are both self imposed, and part of many organizational cultures. Piero Morosini considers this failure to develop the creative imagination a missed opportunity for discovering and developing innovative ideas. The lack of fresh thinking within companies leads to stagnation and decline. For the author, the imagination will chart a new and exciting journey toward unlimited personal and organizational achievement. Instead of placing imagination low on the hierarchy of desirable skills, Piero Morosini invites organizations to elevate it to the top of their list of essential employee traits.
Piero Morosini (photo left) not only understands the power of the imagination, but he takes that concept farther than other authors on the topic. Instead of stopping at the idea generation level, the author delves into the often forbidden territory of magic. To support the highly radical, yet very liberating concept of magic, the author transports the reader through the ideas and studies of Renaissance thinkers and Mayan mystics. The result is a powerful fusion of imagination and magic that transforms the individual into what Piero Morosini calls a wizard. In this vein of developing and turning loose the internal wizard, the author presents his mystically titled seven keys to imagination:
* Trade-on mindset
* Customer obsession
* Purposeful mission
* Wiraqocha leaders
* Tinkunacuy
* Gentlemen's promises
* Common glue
For me, the power of the book is how Piero Morosini offers a dynamic alternative concept of leadership through the power of imagination. The author is fearless in combining the wisdom of Incan mystics, the teachings of Renaissance mystics, and the cutting edge discoveries of modern science. Into this potent brew of ideas, magic, and science, Piero Morosini provides a unique perspective on the nature of creative thought for both individuals and companies. The resulting archetype of the Magician forms a critical psychological basis for the creation of dreams for the building of better futures. The act of creation is a powerful one, and Piero Morosini shares its importance from unusual perspectives, that heighten its value for the modern organization.
Piero Morosini not only shares his seven keys, but explores them in depth, through their own archetypical values. Instead of a simple how to book, Piero Morosini has dreamed and re-imagined the the entire field of creative thinking. Through a voyage of the imagination to unexpected places and times, and encounters with thinkers,mystics, and mages, Piero Morosini challenges the individual to shed the conventional and to embrace the extraordinary within us all. The author creates an alternative view of the world, and guides the reader toward imagining and recreating the very nature of business itself.
I highly recommend the brilliant and seminal book Seven Keys to Imagination: Creating the future by imagining the unthinkable and delivering it by Piero Morosini, to anyone seeking a fresh approach to creative thinking and to imagination, whether for business or personal reasons. The author challenges the reader to let go of previous restrictive thinking and to let the imagination roam freely across space and time. The resulting ideas will be truly magical in their creation and implementation.
Read the important and eye opening book Seven Keys to Imagination: Creating the future by imagining the unthinkable and delivering it by Piero Morosini, and discover the true wizard deep within you. Instead of relying on conventional thinking, unleash the real power and the true magic of imagination.
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