Well known publicist, and founder of McCall Public Relations Joanne McCall shares her tips for finding the right book publicist for your title. She describes how to decide if the publicist is the right fit for you. She also offers ideas for marketing your book successfully, and for utilizing the power of social media to help your title stand out in a crowded book marketplace. Learn as well, how to develop an author platform to boost credibility and sales.
Joanne McCall is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.
The show airs live on Tuesday, April 5, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Joanne McCall (photo left) worked in broadcast radio for 18 years before founding McCall Public Relations, which gives her a unique perspective on, and rapport with, the media.
Joanne has been drawn to the world of news and information since she was a young girl. At 16, she wrote, directed, and performed a local bi-weekly radio show in her hometown of Minneapolis, Minnesota. After earning a BA in communications, she landed her first radio job in Green Bay, Wisconsin, and worked in radio broadcasting over the next decade as a newscaster, interviewer, and radio host in Wisconsin, Minnesota, Illinois, Iowa, and finally Oregon, where she moved in 1991.
Drawing from her experience as a media insider, Joanne entered the public relations race at a gallop when she was hired as an events planner for a major retreat and conference center, organizing PR and handling thousand-people events for such giants as Deepak Chopra, Marianne Williamson, and Kenny Loggins.
In 1996, Joanne started her own publicity firm, which beautifully integrates her love for the pace and personalities of the media, her skills with listening to and understanding clients’ needs, and her ability to ignite excitement and buzz with the public.
Having established first-name-basis relationships with hundreds of top-tier producers, editors, and writers over the years, Joanne gets her authors featured in such national publications such as USA Today, The Wall Street Journal, Entrepreneur, Good Housekeeping, and Self; on national television venues such as The View, Today, Dateline NBC, CNN, Oprah, Fox News Channel, EXTRA, and MSNBC; in daily newspapers such as The Seattle Times, The Dallas Morning News, and The Chicago Tribune; and on major market radio stations in cities all across the nation, including NPR.
Joanne McCall blogs at Book Publicity Central.
Listen live on Tuesday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with well known publicist, and founder of McCall Public Relations Joanne McCall shares her tips for finding the right book publicist for your title. She describes how to decide if the publicist is the right fit for you. She also offers ideas for marketing your book successfully, and for utilizing the power of social media to help your title stand out in a crowded book marketplace. Learn as well, how to develop an author platform to boost credibility and sales on Blog Business Success Radio.
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