Thursday, September 2, 2010

Sramana Mitra: Innovation: Need Of The Hour - Blog Business Success Radio

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Silicon Valley based technology entrepreneur, strategy consultant, and author of the thought provoking book, and the fourth entry into her highly acclaimed Entrepreneur Journeys series, Innovation: Need Of the Hour: Entrepreneur Journeys Volume 4, Sramana Mitra, describes the critical importance of innovation to the economy. She makes the compelling case that innovation is the key to building a strong vibrant economy. Through innovation and R and D, at all levels ranging from universities to the smallest companies, entrepreneurs can lead the way to more jobs and wealth for the economy. She describes some of the barriers facing entrepreneurs, and also why the short term thinking of investors must change. She also points out that what she calls social justice for entrepreneurs will transform the economy from Capitalism 1.0 to a stronger and more sustainable Capitalism 2.0.

Sramana Mitra is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.

The show airs live on Thursday, September 2, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Silicon Valley based technology entrepreneur and strategy consultant, and author of the thought provoking book, and the fourth entry into her highly acclaimed Entrepreneur Journeys series, Innovation: Need Of the Hour: Entrepreneur Journeys Volume 4, Sramana Mitra, describes the critical importance of innovation to the economy. She makes the compelling case that innovation is the key to building a strong vibrant economy. You will learn:

* Why innovation is so critical in today's down economy

* Why investors need to change their short term thinking

* Why entrepreneurs need their own form of social justice

* How innovation can build a stronger economy and create more new jobs




Sramana Mitra (photo left) has been an entrepreneur and a strategy consultant in Silicon Valley since 1994. Her fields of experience span from hard core technology disciplines like semiconductors to sophisticated consumer marketing industries including fashion and education.

As an entrepreneur CEO, Sramana founded three companies: Dais (off-shore software services), Intarka (sales lead generation and qualification Software; VC: NEA) and Uuma (online personalized store for selling clothes using Expert Systems software; VC: Redwood). Two of these were acquired, while the third received an acquisition offer from Ralph Lauren which the company did not accept.

As strategy consultant, Sramana has consulted with over 80 companies, including public companies such as SAP, Cadence Design Systems, Webex, KLA-Tencor, Best Buy, MercadoLibre and Tessera among others. Her work has also included numerous startups and VCs, and she played interim VP Marketing roles for seven such ventures. Sramana has a proven track record in turnarounds, both small private companies (Example: think3, with Joe Costello) and divisions of larger companies (Example: a $100 million business unit of Cadence, with Lavi Lev). She has also created major growth strategies through new market penetration, M&A, industry roll-ups, etc.

Sramana has developed a well-regarded methodology for Positioning which she has used repeatedly in different situations and across a variety of market segments.

Sramana has authored Entrepreneur Journeys, a series of books focused on demystifying entrepreneurship. Entrepreneur Journeys (Volume One) and Bootstrapping, Weapon Of Mass Reconstruction (EJ Volume Two) and Positioning: How To Test, Validate, And Bring Your Idea To Market (EJ Volume Three), and Innovation Need Of The Hour (EJ Volume Four) are now available from Amazon.com. In addition, Sramana has authored Vision India 2020, a futuristic retrospective on India set in the year 2020, in which she has developed 45 of her own billion dollar business ideas leveraging India’s strategic strengths.

In 2010, Sramana founded the One Million by One Million initiative to help a million entrepreneurs globally to reach a million dollars in annual revenue, build $1 trillion in global GDP, and create 10 million jobs. In 1M/1M, she teaches the Entrepreneur Journeys (EJ) methodology to entrepreneurs around the world.

Sramana has a Masters degree in EECS from MIT and a Bachelors degree in Computer Science and Economics from Smith College. Her writings are widely syndicated [Forbes 2008, 2009, 2010].

My book review of Innovation: Need Of the Hour: Entrepreneur Journeys Volume 4 by Sramana Mitra.

My book review of Entrepreneur Journeys Volume 3 - Positioning: How To Test, Validate, And Bring Your Idea To Market by Sramana Mitra.

My book review of Entrepreneur Journeys: Bootstrapping, Weapon Of Mass Reconstruction by Sramana Mitra.

My book review of Vision India 2020 by Sramana Mitra.

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.

BlogTalkRadio.com

If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.

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To call in questions for my guest, the number is: (347) 996-5832

Let's talk with Silicon Valley based technology entrepreneur, strategy consultant, and author of the thought provoking book, and the fourth entry into her highly acclaimed Entrepreneur Journeys series, Innovation: Need Of the Hour: Entrepreneur Journeys Volume 4, Sramana Mitra, as she describes the critical importance of innovation to the economy. She makes the compelling case that innovation is the key to building a strong vibrant economy. Through innovation and R and D, at all levels ranging from universities to the smallest companies, entrepreneurs can lead the way to more jobs and wealth for the economy. She describes some of the barriers facing entrepreneurs, and also why the short term thinking of investors must change. She also points out that what she calls social justice for entrepreneurs will transform the economy from Capitalism 1.0 to a stronger and more sustainable Capitalism 2.0 on the way to a great career on Blog Business Success Radio.

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