Award winning blogger, acclaimed marketing expert, and social media guide at industry leading blog Diva Marketing, Toby Bloomberg describes how she wrote a book, using the popular social media platform Twitter, titled Social Media Marketing GPS. While many books have been written about Twitter, this marks the first major book written on Twitter. Toby shares ideas for leveraging the power of Twitter in unexpected ways to boost business and to create an industry buzz. Toby's free downloadable ebook features contributions, in the form of multiple 140 character tweets, from many of the leading internet marketing and social media experts in the business.
Toby Bloomberg is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.
The show airs live on Tuesday, June 1, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Award winning blogger, marketing expert, and social media guide at industry leading blog Diva Marketing, Toby Bloomberg describes how she wrote a book, using the popular social media platform Twitter, titled Social Media Marketing GPS.
You will learn:
* How a book can be written using the Twitter platform
* How to leverage social media in new and exciting ways
* How social media, including Twitter, is changing the face of business
* Some challenges facing authors when seeking book publishers
Toby Bloomberg (photo left) is native of Boston (you knew that from the "jimmies") who found her way to the South, well to Atlanta, although some people still consider Atlanta part of the South.
Over 15-years experience in marketing. Grew-up in a the marketing research biz, my dad had a data collection company. Hooked on potential of the Internet in '97. Her imagination soared with thoughts on how this media could create old-fashioned, corner-grocer-store relationships and real-time customer service in a world that had forgotten the importance.
Toby's love and strengths are in building strategic marketing plans that use Interactive/new media as a core tactic and integrate traditional into one master branding plan. Good at seeing the big picture with an eye to detail. Always with the customer at the center. Always research-based.
National speaker and facilitator of Social Media Marketing and traditional marketing topics for organizations like the American Marketing Association, Olympic Organizing Committee, PRSA, BlogHer, BlogWorld, 3M, M/A/R/C, Purina, The Women's Congress, BusinessWire, SCORE. Articles published in Marketing News, Atlanta Business to Business, RevenueToday. Quoted in Wall Street Journal, Business Week, Atlanta Business Chronicle, INC. More: http://tinyurl.com/6p9z2s
Toby's "other life" includes serving on boards of the American Marketing Association, the Atlanta Interactive Marketing Association. Most fun is chairing the American Marketing Association's online communities and moderator of Internet/eCom SIG.
After chairing the first (2004-2005) national (and highly successful) workshop on blogs which was sponsored by American Marketing [www.marketingpower.com] in major markets: Seattle, NYC, Atlanta, Boston, San Francisco and Chicago, Toby realized a need to include Social Media Marketing Consulting and workshops on business/marketing blogging/social media to her offerings.
Listen live on Tuesday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with award winning blogger, acclaimed marketing expert, and social media guide at industry leading blog Diva Marketing, Toby Bloomberg as she describes how she wrote a book, using the popular social media platform Twitter, titled Social Media Marketing GPS. While many books have been written about Twitter, this marks the first major book written on Twitter. Toby shares ideas for leveraging the power of Twitter in unexpected ways to boost business and to create an industry buzz. Toby's free downloadable ebook features contributions, in the form of multiple 140 character tweets, from many of the leading internet marketing and social media experts in the business on Blog Business Success Radio.
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