Strategic innovation thought leader, co-founder and Chairman of Innosight, and author of the visionary and business transformational book Seizing the White Space: Business Model Innovation for Growth and Renewal, Mark W. Johnson, provides an in depth look at what it takes to conceive and implement an innovative business model capable of transforming markets. He also examines some of the leading edge companies who are embracing these strategies. Mark creates a road map for leaping into what he calls the white space of opportunity for companies to transform and renew themselves. This white space exists outside of a company's usual mode of operation and presents an opportunity for growth and fresh thinking on innovation. Business model innovation provides a language and framework for understanding both the core of the enterprise and the white space that is hoped to be seized.
Mark W. Johnson is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.
The show airs live on Thursday, May 27, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Strategic innovation thought leader, co-founder and Chairman of Innosight, and author of the visionary and business transformational book Seizing the White Space: Business Model Innovation for Growth and Renewal, Mark W. Johnson, provides an in depth look at what it takes to conceive and implement an innovative business model capable of transforming markets. You will learn:
* What is meant by seizing the white space
* How the three different white space areas create new opportunities
* How to use the white space process to create new business models
* Why seizing the white space builds sustainable company growth
Mark W. Johnson (photo left) is chairman of Innosight, a strategic innovation consulting and investing company with offices in Massachusetts, Singapore, and India, which he co-founded with Harvard Business School professor Clayton M. Christensen. He has consulted to the Global 1000 and start-up companies in a wide range of industries—including health care, aerospace/defense, enterprise IT, energy, automotive, and consumer packaged goods—and has advised Singapore’s government on innovation and entrepreneurship.
Mark’s most recent work has focused on helping companies envision and create new growth, manage transformation, and achieve renewal through business model innovation. This work is the subject of the McKinsey award–winning Harvard Business Review article, “Reinventing Your Business Model,” as well as his new book entitled Seizing the White Space: Business Model Innovation for Growth and Renewal, published in February, 2010 by Harvard Business Press. Mark has published articles in the Sloan Management Review, Business Week, Advertising Age, and National Defense.
Prior to co-founding Innosight, Mark was a consultant at Booz Allen Hamilton, where he advised clients on managing innovation and implementing comprehensive change programs. Before that, he served as a nuclear power–trained surface warfare officer in the U. S. Navy.
Mark received an MBA from Harvard Business School, a master’s degree in civil engineering and engineering mechanics from Columbia University, and a bachelor’s degree with distinction in aerospace engineering from the United States Naval Academy. He currently serves on the board of the U.S. Naval Institute.
Mark, his wife, Jane Clayson Johnson, and their children live in Belmont, Massachusetts.
My book review of Seizing the White Space: Business Model Innovation for Growth and Renewal by Mark W. Johnson.
Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with strategic innovation thought leader, co-founder and Chairman of Innosight, and author of the visionary and business transformational book Seizing the White Space: Business Model Innovation for Growth and Renewal, Mark W. Johnson, as he provides an in depth look at what it takes to conceive and implement an innovative business model capable of transforming markets. He also examines some of the leading edge companies who are embracing these strategies. Mark creates a road map for leaping into what he calls the white space of opportunity for companies to transform and renew themselves. This white space exists outside of a company's usual mode of operation and presents an opportunity for growth and fresh thinking on innovation. Business model innovation provides a language and framework for understanding both the core of the enterprise and the white space that is hoped to be seized on Blog Business Success Radio.
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