Vice-Chairman of Obsidian Enterprises, Principal of Value Added Institute and author of the brilliant and business saving book Collapse of Distinction: Stand out and move up while your competition fails, Scott McKain, describes how customer experience around the globe has taken on a sameness. He points out how this lack of distinction has resulted in lower customer satisfaction and loyalty. He offers ideas for creating distinctiveness that will create more loyal customers and to help your business stand out from the crowd.
Scott McKain is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.
The show airs live on Thursday, May 28, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Vice-Chairman of Obsidian Enterprises, Principal of Value Added Institute and author of the brilliant and business saving book Collapse of Distinction: Stand out and move up while your competition fails, Scott McKain, describes how customer experience around the globe has taken on a sameness. You will learn:
* Why companies tend over time to blend together without differentiation
* The key components to achieving true distinction in any industry
* Why customer experience is more important than watching the competition
* How to create distinction and stand out in the marketplace
Scott McKain (photo left) iss Vice Chairman of a public company, #1 bestselling business author and Hall of Fame professional speaker. He gives him a unique insight into today's business trends combined with the ability to communicate his wisdom in a compelling manner.
He is Vice Chairman of Obsidian Enterprises, a dynamic holding company with interests in widely varied businesses: from a finance company to butyl rubber reclamation, from manufacturing trailers to leasing celebrity coaches, from cosmetic surgery to publishing magazines. He is also the Co-founder and Principal of The Value Added Institute, a think-tank that explores the role of the customer experience in creating lifelong client loyalty. The work of the VAI has been featured in many national publications, particularly in the financial services industry.
Capturing the ideas that helped form one of America's "fastest growing companies" (according to a nationally respected business publication), Scott McKain has authored two bestselling business books. The first, ALL Business is Show Business reached the #1 spot on Amazon.coms list of business bestsellers and has been released in several languages worldwide.
Scott McKain's latest book is Collapse of Distinction: Stand out and move up while your competition fails
Scott’s book, the #1 bestseller What Customers REALLY Want, is a groundbreaking look at the Six Major Disconnections between Customers and Organizations” that has made a significant impact in the manner in which the companies that use Scott's strategies and insights approach their customer and prospect base.
Scott McKain blogs at Scott McKain Viewpoint.
My book review of Collapse of Distinction: Stand out and move up while your competition fails by Scott McKain.
Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with Vice-Chairman of Obsidian Enterprises, Principal of Value Added Institute and author of the brilliant and business saving book Collapse of Distinction: Stand out and move up while your competition fails, Scott McKain, as he describes how customer experience around the globe has taken on a sameness. He points out how this lack of distinction has resulted in lower customer satisfaction and loyalty. He offers ideas for creating distinctiveness that will create more loyal customers and to help your business stand out from the crowd on Blog Business Success Radio.
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