Griffin Group CEO and author of the eye opening and practical book Taming the Search-and-switch Customer: Earning Customer Loyalty in a Compulsion-to-compare World, Jill Griffin discusses how adding and retaining customers in the internet age is harder than ever. She shares ideas for building long term customer loyalty. She describes why customers seek out new options and why they switch to them Jill Griffin tells how to stop that outflow of customers by building loyalty that adds new customers as well.
Jill Griffin is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.
The show airs live on Thursday, May 14, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Griffin Group CEO and author of the eye opening and practical book Taming the Search-and-switch Customer: Earning Customer Loyalty in a Compulsion-to-compare World, Jill Griffin discusses how adding and retaining customers in the internet age is harder than ever. You will Learn:
* What causes customers to switch to your competitors
* How to differentiate your company and brand from the competition
* How to build long term clients through forging deeper relationships
* How empowered employees and superior customer service build loyalty
Jill Griffin (photo left) is the only authority who has authored books in each of the “Big Three” customer-keeping competencies. Her books have been adopted as teaching texts by colleges and universities including the University of Texas McCombs School of Business and Northwestern University.
Jill is the author of the business best seller, Customer Loyalty: How to Earn It, How to Keep It, which was named to Harvard Business School’s Working Knowledge list and has been translated into six languages. (The US Postal Service selected Customer Loyalty as its book-of-choice to distribute to 23,000 small and mid-size businesses nationwide.)
Jill co-authored the trail-blazing book, Customer Winback: How to Recapture Lost Customers and Keep Them Loyal which earned Soundview Executive Book Summaries’ “30 Best Business Books” award.
Jill’s newest book, Taming the Search-and-switch Customer: Earning Customer Loyalty in a Compulsion-to-compare World, is a ground-breaking book that addresses the relentless scrutiny unleashed by today’s Internet search engines and how to build and sustain customer loyalty in the age of near-perfect buyer information.
Jill serves as corporate director on numerous boards: public and private, for-profit and not-for-profit. She knows first-hand the importance of keeping customer-focused initiatives on every board’s radar screen.
My book review of Taming the Search-and-switch Customer: Earning Customer Loyalty in a Compulsion-to-compare World by Jill Griffin.
Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with Griffin Group CEO and author of the eye opening and practical book Taming the Search-and-switch Customer: Earning Customer Loyalty in a Compulsion-to-compare World, Jill Griffin as she discusses how adding and retaining customers in the internet age is harder than ever. She shares ideas for building long term customer loyalty. She describes why customers seek out new options and why they switch to them Jill Griffin tells how to stop that outflow of customers by building loyalty that adds new customers as well on Blog Business Success Radio.
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