Business consultants, and authors of the breakthrough guide to sales and marketing Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales, Linda Goodman and Michelle Helin describe why customers really buy & how they make their decisions. The guests dispel many long held myths about buying behavior and replace those myths with hard research based data. Learn about the importance of emotional triggers and their role in the buying process. Discover how to employ them successfully in your sales and marketing efforts.
Linda Goodman and Michelle Helin are my internet radio show guests on Blog Business Success; hosted live on Blog Talk Radio.
The show airs live on Thursday, April 9, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Business consultants, and authors of the breakthrough guide to sales and marketing Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales, Linda Goodman and Michelle Helin describe why customers really buy & how they make their decisions. You will learn:
* Why logic and rational thinking don't explain buying choices
* Why emotions are so important in buying decisions
* What are the emotional triggers that spur a buying reaction
* How to employ emotional triggers to boost sales and customer satisfaction
Linda Goodman (photo left) has operated her own practice as an independent business consultant for the past 16 years. As a former senior executive for several major corporations, she has a broad base of experience that crosses multiple disciplines including marketing, sales, strategic planning, catalog, and operations within the retail, entertainment, and, hospitality industries.
Linda has worked with clients in diverse industries across the country ranging from Fortune 500 corporations to entrepreneurial start-ups. Her background as both a senior corporate executive and as a consultant has enabled her to utilize emotional trigger research to uncover and make use of customer emotions to craft successful and innovative strategies for numerous companies.
Linda operates her consultancy practice, LG Associates, out of Avon, Connecticut.
Michelle Helin (photo left) has mastered the skills of provocative questioning and intuitive listening to uncover the hidden motivations behind how and why people - customers, employees, vendors and shareholders - make the decisions they do and take the actions they take. Her proprietary methodology and seasoned judgment in assimilating these findings yield powerful insights that enable companies to rapidly enter new markets, craft innovative strategies that drive new sales and forge enduring customer relationships.
In a multi-dimensional and richly varied career, Michelle's strategic research expertise was sharpened in senior management roles with Fortune 100 corporations analyzing and resolving critical roadblocks to their growth. From these "make or break" experiences, she gained a broad base of hands on knowledge overseeing strategic corporate functions that cross multiple disciplines including operations, sales, and marketing in industries as diverse as retail, hospitality, and entertainment. This wealth of experience shapes her unique perspective on creating the vision and leadership that builds successful companies.
Her clients have included a Who's Who of multinational corporations as well as entrepreneurial start-ups and come from diverse industries. Michelle Helin’s company, Michelle Helin LLC, is based in Houston, Texas.
My book review of Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales by Linda Goodman and Michelle Helin.
My written blog interview with authors Linda Goodman and Michelle Helin where we discuss the book Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales.
Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with business consultants, and authors of the breakthrough guide to sales and marketing Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales, Linda Goodman and Michelle Helin as they describe why customers really buy & how they make their decisions. The guests dispel many long held myths about buying behavior and replace those myths with hard research based data. Learn about the importance of emotional triggers and their role in the buying process. Discover how to employ them successfully in your sales and marketing efforts on Blog Business Success Radio.
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