Book Promo 201
Harness the Power of the Internet with Web 2.0 and Social Media Marketing
By Nikki Leigh
Published: Coming soon
Format: Paperback 201 pages
"Let's start with the fact that anyone can learn to promote", writes best selling author and internet marketing expert Nikki Leigh in her informative and practical new book Book Promo 201:Harness the Power of the Internet with Web 2.0 and Social Media Marketing. The author guides the new or established author through the powerful and unlimited book marketing opportunities available on the internet.
Nikki Leigh's newest book continues the book marketing and promotional series that began with the award winning Book Promo 101. Nikki Leigh recognizes that authors must take an active role in marketing their books, especially in today's more difficult economy. As a result, she provides both basic and more advanced techniques to using the internet to increase author and book visibility, to boost sales. The book shares proven methods of building personal and book branding, as well as building relationships with potential readers through blogs, social media, and the many forums and online communities available to authors.
Nikki Leigh (photo left) understands book marketing well, and has employed the techniques outlined in the book, in her own successful online book marketing and blog book tour business. By sharing her experiences, Nikki Leigh guides authors through the often confusing internet and social media world. She demystifies the many internet tools including blogs, forums, and the many social media sites, and describes their various uses in easy to understand language. The book gives even the shyest author the road map needed, to navigate through and utilize the global reach of the internet, for building relationships with readers and boosting book sales.
For me, the power of the book is the practical and easy to understand style in which the book marketing advice is presented to the reader. Along with the step by step description of the many online tools available, is the information needed to use them properly. Nikki Leigh understands very well that many authors are shy or are reluctant to self promote or to market their books aggressively. As a result, she demonstrates how online marketing is less difficult than many authors imagine, and how marketing on the internet can also be enjoyable and rewarding. By placing strong emphasis on the many social media tools, and the relationship building power of online communities, the author removes all of the hard sell ideas often mistakenly associated with marketing.
I highly recommend the must read Book Promo 201:Harness the Power of the Internet with Web 2.0 and Social Media Marketing by Nikki Leigh, to any new or established authors of both fiction and non-fiction, who are serious about expanding their online marketing efforts. The book presents a very reader friendly approach to online marketing that is both fun to use, and also leads to more book sales.
Read the essential Book Promo 201:Harness the Power of the Internet with Web 2.0 and Social Media Marketing by Nikki Leigh, and build your online presence the right way, even if you have done no online promotion or marketing in the past. Develop an enjoyable online relationship building experience, and an enhanced reputation as a reputable best selling author.
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