Virtually Successful
8 Simple Ways for Virtual Assistants to Find (and Keep) Clients
By: Cindy Greenway
Published: Aug 1, 2008
Format: Paperback 168 pp
ISBN: 9780980903
Publisher: Cindy Greenway
As a professional Virtual Assistant, you are now a business owner and an industry professional, writes entrepreneur and virtual assistant Cindy Greenway in her practical and concise book Virtually Successful: 8 Simple Ways for Virtual Assistants to Find (and Keep) Clients. The author answers effectively the important questions, faced by virtual assistants, of how to find good clients and how to retain them over the long term.
Cindy Greenway dispenses with the formalities and gets right down to business, as she shares proven techniques for building a profitable and growing client base. She recognizes that becoming a virtual assistant is entering into a partnership with the client, that is mutually beneficial. As a business person, Cindy Greenway stresses the importance of developing a business mindset, and not thinking of a virtual assistant as being an employee. To that end, the book is filled with easy to apply concepts and the author's personal business successes and disappointments, that emphasize the business aspect of becoming a professional virtual assistant.
Cindy Greenway (photo left) understands that building a business is about marketing the business properly. To that end, she recommends the niche market approach for virtual assistants, as a proven technique for differentiating the new virtual assistant business from the competition. At the same time, the author points out that specializing in a specific industry develops a knowledge of that industry and its problems and challenges. As a result, the virtual assistant can focus the business website, marketing, and personal contacts on addressing and overcoming those challenges.
For me, the power of the book is its practical, business based approach to establishing a virtual assistant practice. By focusing on marketing, on building a client base, and on helping that clientele to succeed, Cindy Greenway helps build a solid foundation for a new or existing virtual assistant professional. By demonstrating the partnership value of outsourcing with a virtual assistant, the author shows how to create value and become an important profit center for client companies. Cindy Greenway emphasizes the importance of considering oneself a professional business person, and not an employee, helping to establish the right marketing mindset from the very start.
I highly recommend Virtually Successful: 8 Simple Ways for Virtual Assistants to Find (and Keep) Clients by Cindy Greenway, to anyone starting or building a professional virtual assistant business. The compact book contains problem solving ideas that can be referred to again and again while growing the company and its client base.
Read Virtually Successful: 8 Simple Ways for Virtual Assistants to Find (and Keep) Clients by Cindy Greenway, and establish yourself as the leading virtual assistant in your industry niche. Become the professional business person, and help your company and those of your clients to grow and prosper.
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