You Can't Win If You Don't Enter: Canadian Edition
By: Carolyn Wilman
Published: January 26, 2006
Format: Paperback 202 pp
ISBN-10: 1419613286
ISBN-13: 978-1419613289
Publisher: BookSurge
Contests are a way for for companies to attract and keep customers, pure and simple, writes professional contestant Carolyn Wilman in her fun and informative book You Can't Win If You Don't Enter: Canadian Edition. The author describes how to run contests to attract potential customers, and also shares very detailed techniques for entering and winning contests.
Carolyn Wilman calls herself the Contest Queen, and with good reason. She not only divulges her insider secrets to entering and winning contests, but also provides valuable insights into how a business can utilize the power of contests to build a customer base. The author doesn't win every contest she enters, but her success rate is quite good, as she writes about several of her major prize wins. She also talks candidly about her losses, and that strengthens the book and its concepts. Contests, even after applying methods of increasing the winning odds, are still a numbers game after all.
Carolyn Wilman (photo left) recommends several proven ways to win each type of mail, in person, or internet contest. She even includes techniques for success in text message and SMS based contests. While the book is about Canadian contests, there is also an American edition that shares secrets for would be American contestants. Many of the winning secrets are common to all contests, regardless of North American geographical location. Along with the advice for winning, are some valuable warnings about bad contests, scams, viruses, and spam avoidance. Knowing how to spot a scam may be even more valuable for many readers, than knowing how to win a major prize.
For me, the power of the book is its practical approach to contests for both contestants and for businesses utilizing prize winning as a marketing tool. The book contains many screen shots for entrants, and those techniques can be adapted for successful business contests. The section on contests as a customer building technique is especially useful. At the same time, Carolyn Wilman shares with her readers the fun and enjoyment, that everyone involved feels, when entering and winning a contest.
I recommend You Can't Win If You Don't Enter: Canadian Edition by Carolyn Wilman, to anyone considering becoming a successful professional contestant. I also recommend the book to business people seeking to use the power of contests, for marketing and publicity purposes, and for attracting customers to their company.
Read You Can't Win If You Don't Enter: Canadian Edition by Carolyn Wilman, and put yourself in the winner's circle whether your company is running the contest, or you become the lucky prize winner yourself.
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