Marketing expert and author of the landmark book Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors crazy), Jonathan Salem Baskin reveals how modern consumers are harder to find, more difficult to convince & almost impossible to retain. They make decisions based on experience, so what matters isn't how creative, cool, or memorable the advertising is, but how companies can directly target consumer behavior. He describes how companies affect behavior & whether via marketing communications, distribution strategies, or customer service; that is how branding is being reborn.
Jonathan Baskin is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.
The show airs live on Tuesday, October 28, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Marketing expert and author of the landmark book Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors crazy), Jonathan Salem Baskin reveals how modern consumers are harder to find, more difficult to convince & almost impossible to retain. You will learn:
* Why branding doesn't matter like in the past
* How an anti-brand revolution is taking place
* Why empowered consumers can bypass brand marketing messages
* How social media has changed the importance of brands
Jonathan Salem Baskin (photo left) is the principal of Baskin Associates. He has led some of the most successful marketing campaigns in recent history, working with Nissan, Blockbuster, Apple, and GE. He speaks extensively on marketing panels and runs the highly popular marketing blog, Dim Bulb.
My book review of Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors crazy) by Jonathan Salem Baskin.
Listen live on Tuesday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with marketing expert and author of the landmark book Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors crazy), Jonathan Salem Baskin as he reveals how modern consumers are harder to find, more difficult to convince & almost impossible to retain. They make decisions based on experience, so what matters isn't how creative, cool, or memorable the advertising is, but how companies can directly target consumer behavior. He describes how companies affect behavior & whether via marketing communications, distribution strategies, or customer service; that is how branding is being reborn Blog Business Success Radio.
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