Entrepreneur and email marketing expert Russell McDonald, CEO of iPost, shares ideas and trends in employing tracking and testing to your email marketing campaigns to enhance your sales to boost your company's success, as my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.
The show airs live on Thursday, August 16, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Russell McDonald, CEO of iPost shows you how to develop and employ email marketing campaigns that pay. You will learn:
* How to identify trends in email marketing
* Why testing and tracking your campaigns are so important to success
* How to avoid costly mistakes in your email marketing campaign
* Ideas for increasing sales and profitability through email
Russell McDonald (photo left), as iPost CEO, is responsible for the overall leadership and direction of iPost. Russell has more than 15 years of experience building and growing sales organizations that specialize in knowledge management solutions.
Before joining iPost, Mr. McDonald held positions at Elsevier, as Vice President of Sales Strategy for Electronic Publishing, and Ex Libris, as Vice President of Sales and Marketing. He also worked for Ameritech and Innovative Interfaces' two leading software companies.
Mr. McDonald holds an MLIS from the University of California-Berkeley, and an MA and BA from the University of Alabama-Birmingham.
Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with Russell McDonald, CEO of iPost, as he shares ideas and trends in employing tracking and testing to your email marketing campaigns to enhance your sales boost your company's success, on Blog Business Success Radio.
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